AD Agencies
Prabhu Tony takes the top job at Alchemist; Farhan Khan to lead Clay real estate unit
MUMBAI: Alchemist has rejigged its leadership stack with Prabhu Tony stepping up as chief executive officer – mainline business, and Farhan Khan taking over as head of Clay, the agency’s specialised real estate vertical.
With over 14 years of brand, strategy and creative leadership under his belt, Tony has been instrumental in driving Alchemist’s growth trajectory, particularly in the Delhi market. In his new role, he will spearhead national operations, doubling down on scale, agility and deeper client impact.
Meanwhile, Khan—who has spent over a decade building Clay into a formidable force in real estate marketing—will now lead the vertical’s pan-India expansion. Known for his sharp sectoral insights and steady revenue growth, Khan is expected to replicate his regional success across new territories.
Alchemist managing director Manish Porwal said: “Prabhu has been a reliable driver of our growth, combining strategic thinking with a profound understanding of achieving significant results for our clients. His leadership as CEO will guide us in our next phase of growth. Farhan’s skill and vision have significantly boosted our real estate division, and his expanded role is a logical progression to extend that success to other regions.”
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Tony, reflecting on his rise, added: ““The Delhi chapter gave me the playground to learn, build, and grow, and now I look forward to extending the same energy across all Alchemist’s offices. I’m grateful to Manish for his mentorship over the years and will continue to draw from his wisdom as I step into this new chapter.”
The moves mark a decisive push by Alchemist to sharpen its creative-commercial edge and deepen partnerships across its core verticals.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
