MAM
PR Professionals wins the digital media mandate for Bihar Watershed Development Society
Mumbai: PR Professionals (PRP), India’s integrated communications agency, the flagship of the PRP Group has been awarded the digital media mandate for the Bihar Watershed Development Society (BWDS) in a multi-agency pitch. The scope of work includes managing the overall social media presence of BWDS and enhancing their online reputation. PRP will leverage its expertise in digital communication strategies to further strengthen the outreach and impact of BWDS in the digital sphere.
The Bihar Watershed Development Society (BWDS) is a state-level agency established under the Directorate of Soil Conservation, Agriculture Department, and Government of Bihar. It plays a crucial role in planning, implementing, and monitoring all Watershed Development programs in the state.
Bihar Watershed Development Society (BWDS) CEO Bankatesh Narayan Singh shared, “We are happy to have PR Professionals as our social media partner in our mission to work towards improving rainfed degraded land, strengthen local institutions, and enhance watershed project efficiency.”
“We are delighted to have been chosen as the digital media partner for the Bihar Watershed Development Society. We believe that effective communication and leveraging digital platforms are crucial for creating awareness and driving positive change. We look forward to working closely with BWDS to achieve their goals and make a meaningful impact in the field of watershed development.” shared Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals.
PR Professionals won the PR mandate of Patna Metro, it also inaugurated its new office in Patna in line with its expansion in the state of Bihar. The BWDS’s mandate has further strengthened PRP’s footprints in the state of Bihar. PRP at present is handling the digital and PR mandate of Bihar State Education Board (BSEB), Bihar Agricultural Management & Extension Training Institute (BAMETI), Paras Hospitals, and GSTN among others in Bihar.
PR Professionals was awarded as the fastest growing PR agency of India at India Public Relations and Corporate Communications Conference and Awards 2022. Delivering quality and excellence since 2011, PR Professionals is a 360-degree public relations and communication agency that has also initiated multiple philanthropic activities as well. It excels at providing end-to-end branding and tailor-made public-relations solutions that enable businesses to become market leaders. Starting with humble beginnings, PRP now has 12 offices in India and six offices in offshore locations. Its 150-member-strong team shares Tiwari’s passion for making a difference in society.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
