MAM
PR Professionals wins the digital media mandate for Bihar Watershed Development Society
Mumbai: PR Professionals (PRP), India’s integrated communications agency, the flagship of the PRP Group has been awarded the digital media mandate for the Bihar Watershed Development Society (BWDS) in a multi-agency pitch. The scope of work includes managing the overall social media presence of BWDS and enhancing their online reputation. PRP will leverage its expertise in digital communication strategies to further strengthen the outreach and impact of BWDS in the digital sphere.
The Bihar Watershed Development Society (BWDS) is a state-level agency established under the Directorate of Soil Conservation, Agriculture Department, and Government of Bihar. It plays a crucial role in planning, implementing, and monitoring all Watershed Development programs in the state.
Bihar Watershed Development Society (BWDS) CEO Bankatesh Narayan Singh shared, “We are happy to have PR Professionals as our social media partner in our mission to work towards improving rainfed degraded land, strengthen local institutions, and enhance watershed project efficiency.”
“We are delighted to have been chosen as the digital media partner for the Bihar Watershed Development Society. We believe that effective communication and leveraging digital platforms are crucial for creating awareness and driving positive change. We look forward to working closely with BWDS to achieve their goals and make a meaningful impact in the field of watershed development.” shared Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals.
PR Professionals won the PR mandate of Patna Metro, it also inaugurated its new office in Patna in line with its expansion in the state of Bihar. The BWDS’s mandate has further strengthened PRP’s footprints in the state of Bihar. PRP at present is handling the digital and PR mandate of Bihar State Education Board (BSEB), Bihar Agricultural Management & Extension Training Institute (BAMETI), Paras Hospitals, and GSTN among others in Bihar.
PR Professionals was awarded as the fastest growing PR agency of India at India Public Relations and Corporate Communications Conference and Awards 2022. Delivering quality and excellence since 2011, PR Professionals is a 360-degree public relations and communication agency that has also initiated multiple philanthropic activities as well. It excels at providing end-to-end branding and tailor-made public-relations solutions that enable businesses to become market leaders. Starting with humble beginnings, PRP now has 12 offices in India and six offices in offshore locations. Its 150-member-strong team shares Tiwari’s passion for making a difference in society.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
