MAM
PR agency Adgcraft plants flag in India’s tech capital
BENGALURU: Every PR agency in India eventually opens a Bengaluru office. Adgcraft has now joined the queue. The Noida-based communications firm, founded in 2021, launched its sixth office in the Karnataka capital, positioning itself to service clients from India’s sprawling startup and technology ecosystem.
The new operation at Awfis, Samrah Plaza in Ashok Nagar targets startups, corporates, tech firms and artificial intelligence companies—basically anyone with a pulse and a communications budget in a city teeming with thousands of IT companies and global tech giants. Adgcraft already works with over 200 brands across banking, lifestyle, hospitality and emerging tech. The Bengaluru push aims to deepen that roster whilst building a 25-person team by 2026.
Adgcraft managing director Abhinay Kumar Singh delivered the obligatory enthusiasm. “We are excited to open our new office in Bengaluru, the tech capital of India,” he said, calling the expansion a step towards “empowering brands by combining creativity with strategy.” The agency’s motto—”Your story is your strength, and communication is ours”—suggests it’s not shy about self-promotion.
Adgcraft operates three verticals: Adgcraft Communications, Adgcraft AI and Adgcraft Global. The Bengaluru office will drive operations in social media, performance marketing, video production and event management, alongside traditional PR mandates like media relations, crisis communications and reputation management. The agency claims experience with international clients from the US, south Korea and other markets, though it didn’t name them.
Four years is lightning speed in the agency world. Adgcraft has already spread across Noida, Lucknow, Mumbai and Gujarat before landing in Bengaluru. Whether that pace reflects genuine growth or overextension remains to be seen. India’s PR industry is fragmented and fiercely competitive, with established players like Adfactors, Genesis BCW and Weber Shandwick dominating corporate mandates whilst boutique agencies chase startups.
Singh claims that Adgcraft is “one of India’s most trusted PR agencies.” Trust takes time to build, especially in an industry where reputation is currency; and he seems to have managed to gain it, going by the number of clients on the agency’s roster.
Bengaluru offers plenty of opportunity, but also plenty of rivals who’ve been working the city’s startups and tech giants for decades. Adgcraft’s challenge is going to be proving it can deliver results that justify the expansion into the tech gold mine.
MAM
Dentsu revamps global leadership, names Takeshi Sano global CEO
New structure aims to sharpen execution, accelerate transformation and drive client growth
Tokyo: Dentsu Group has unveiled a sweeping global management shake-up, appointing Takeshi Sano as president & global ceo, effective March 27, 2026. The move is aimed at supercharging execution, driving client growth and accelerating the group’s transformation across 120 countries.
Sano, who currently serves as ceo, dentsu Japan and deputy global coo, has transformed Dentsu Inc. into an integrated growth partner, delivering 11 straight quarters of revenue growth and strong profits for two consecutive years. Since 2023, he has steered dentsu’s business transformation globally as BX ceo, dentsu, and strengthened Japanese client expansion overseas.
“To support the pace of our transformation and strengthen execution, dentsu will sharpen the distinctive value that sets us apart, positioning ourselves as a true growth partner from strategy through execution,” Sano said. “By creating momentum for clients, partners, people and society, we will reinforce trust and steadily enhance corporate value.”
Under the new management, the global coo and global president roles are being removed. Regional CEOs and practice presidents will now report directly to Sano, enabling faster decisions and tighter client alignment. A new global chief transformation officer and global chief corporate affairs officer have been appointed to accelerate enterprise initiatives and reinforce governance.
Yoshimasa Watahiki, currently Coo, dentsu Japan, steps up as director, representative executive officer, executive vice president and global chief corporate affairs officer. Shigeki Endo remains global cfo, bringing over 30 years of global finance expertise to the fore. Both, along with Sano, are slated for approval as directors at the March 27 shareholders’ meeting.
Other key appointments include: Beth Ann Kaminkow as ceo, dentsu Americas & chief global client officer; Andre Andrade, ceo, dentsu EMEA; Yuichi Toyoda, ceo, dentsu APAC; Will Swayne, global practice president – media & integrated solution; Pete Stein, global practice president – CXM; Yasuharu Sasaki, global chief creative officer; Miho Tanimoto, global chief HR officer; Noritaka Omi, global chief transformation officer; Jean Lin, global chief brand officer; Yoshiki Ishihara, global new ventures officer; Manus Wheeler, chief of staff; Jeremy Miller, global chief communications officer; Shirli Zelcer, chief data & technology officer.
Additionally, Toby Benjamin has been appointed as chief media officer at dentsu UK.
The shake-up comes as dentsu looks to accelerate its transformation, strengthen governance, and deliver measurable growth for clients worldwide. “By eliminating redundant layers and empowering leaders closest to clients, we can act faster, execute better and generate sustainable value,” Sano added.
Hiroshi Igarashi, Arinobu Soga and Giulio Malegori will step down from the global management team and take on advisory roles, marking a clean slate for the new executive leadership.
With a sharpened management engine, Dentsu is betting on speed, unity and client-centric execution to drive its next chapter of global growth.
