Brands
PowerMax expands to Qatar, Saudi Arabia, Dubai & UK
Mumbai: PowerMax, an Indian fitness equipment brand, has expanded globally to countries like Qatar, Saudi Arabia, the UK, and Dubai. PowerMax, known for its innovative fitness solutions, has built a reputation for quality, performance, and customer satisfaction, transforming homes and gyms.
Having established a strong foundation in India, PowerMax has consistently provided top-quality fitness equipment to millions of gym enthusiasts. Building on this success, the brand is now prepared to enter global markets, focusing on key areas such as Germany, Canada, the US, and Mexico — regions with significant growth in the fitness industry. PowerMax plans to expand its presence through physical stores and by partnering with Amazon, Noon, and Carrefouruae to strengthen its online reach.
This expansion marks a significant milestone for PowerMax, enabling fitness enthusiasts worldwide to easily purchase its products from home. By extending its excellence in fitness globally, the brand aims to empower people to transform their bodies with its exceptional exercise equipment
“We are beyond thrilled for this new chapter that PowerMax is writing,” said PowerMax managing director Sanjay Goyal. “Entering global markets for us demonstrates not only the strength of our brand but, more importantly, our commitment to world-class fitness solutions. We have no doubt that our products will speak to fitness enthusiasts from around the world and that we shall continue to empower people in attaining their fitness goals.”
PowerMax is committed to providing a top-notch customer experience and building lasting relationships with fitness enthusiasts. Through its high-quality equipment and comprehensive customer support, PowerMax enables people worldwide to engage in physical fitness to achieve a healthier lifestyle.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
