Ad Campaigns
Power teams up with Nisha Dahiya
Mumbai: At Paris Olympics 2024, Power collaborated with wrestler Nisha Dahiya, fueling her Olympic dreams with unwavering support. Rooted in the brand philosophy of ‘Stronger Inside,’ we believe that champions aren’t made in a day – it takes years of training, countless sacrifices, and unwavering determination. Power is honoured to stand with Nisha as she embodies this spirit, helping her achieve her dreams on the global stage.
Bata India head of marketing Deepika Deepti said, “We’re cheering Nisha on as she takes on the world in the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”
With immense determination, Nisha Dahiya has seen training with the latest Power Energy collection and Power Acti-wear range, which are backed by international technology and extremely lightweight. The collection offers 25 per cent more energy return, durability and 4D-engineered tech mesh upper.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
