MAM
Power League Gaming names Langoor as new digital transformation agency partner
Mumbai: Langoor has been selected by Power League Gaming as its new digital, creative, and strategic agency partner. To help the most innovative gaming, content, and esports activation firm in the MENA region reach new gaming audiences, Langoor will be in charge of creating cutting-edge, immersive digital experiences.
The highest rates of new technology use, mobile penetration, and population identification as gamers are seen in Saudi Arabia and the United Arab Emirates. While 67 per cent of Saudi Arabia’s population regularly plays video games, more than 65 per cent of residents of the UAE identify as gamers (four times per week or more).
Power League Gaming (PLG), which has operations across the AIM region and has led the MENA region’s gaming and esports industry for the past ten years, has a direct impact on how gamers, publishers, and brands interact with one another. By actively teaching new talent and giving them job prospects in the MENA region through a variety of means, such as EMU (Esports and Media University), which is a component of PLG’s portfolio of education firms, their goal has been to enhance the Arabic gaming and esports market.
Power League Gaming CEO Matthew Pickering said, “For the past decade, PLG and its teams have shaped the gaming and esports sector in the MENA region. We have consistently produced ground-breaking, disruptive mechanics that successfully connect global brands with gaming audiences. We are thrilled to welcome Langoor as our new digital transformation agency. Together, we look forward to building and designing engaging content platforms and developing the region’s next generation of gaming and content leaders.”
Langoor co-founder and CEO Venugopal Ganganna said: “The Middle East is the fastest-growing market for gaming in the world. Not only does the region have an amazing gaming community but it also generates the highest gaming revenue per user. With the advent of Web3 and Meta, and the regions’ ability to adapt to these new emerging tech, we see players like PLG playing a supercritical role to innovate and grow the category. We are proud to partner with PLG on this exciting digital transformation journey and look forward to helping them reach gaming audiences across the MENA region and beyond.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
