MAM
Power-exclusive brand outlets make a powerful entry into India
Mumbai: Bata India is set to redefine the sports shoes and activewear landscape with the relaunch of Exclusive Brand Outlets for sportswear and lifestyle brand ‘Power’. Headquartered in Canada, Power is known worldwide for its high-performance sports shoes and apparel. This pivotal shift is a strategic business decision, driven by the increasing popularity of athleisure and the adoption of an active lifestyle by modern Indian consumers.
Speaking on the occasion, Bata India managing director & chief executive officer Gunjan Shah said, “Power is a globally admired brand with a strong international presence. Recognizing the increased demand for athleisure in India, we decided to open Exclusive Brand Outlets for Power to offer a world-class shopping experience to our fitness-conscious consumers. With these new stores, we are making international technology-led footwear and apparel accessible to all. We aim to open 50 Power EBOs by the end of 2025.”
Bata Group Pietro Schira, chief brand officer, said, “The entry of Power EBOs in India marks an exciting chapter for Power, strengthening its global presence. The outlets will provide Indian consumers unparalleled access to our innovative products, satisfying local demand for international technology with high-quality performance shoes and apparel.”
The new store boasts of the latest and the most innovative products that offer high rebound, shock absorption, extended comfort and stability for various fitness activities like running, walking or training. The flagship offering under running, Power XO Rise+ features a unique technology in the midsole formulation that provides 25 per cent more rebound and also gives shock absorption through tunnel technology.
The Power Exclusive Brand Outlet is designed to create an immersive shopping experience, allowing customers to explore and indulge in the brand’s innovative offerings. To elevate customer experience, it offers global tech experience with digital receipts, Lift & Learn, and Omni-channel deliveries.
Visit your nearest Power store or shop the entire collection at bata.com.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
