MAM
Positive Vibez Brand Solutions and WhyNotNow join forces
Mumbai: Positive Vibez Brand Solutions (PVBS) and WhyNotNow (WNN) has announced their collaboration in providing comprehensive brand strategy solutions aimed at brands across industry sectors & empowering startups to reach their full potential in today’s competitive marketplace.
Positive Vibez Brand Solutions (PVBS) is a marketing agency in India, renowned for its strategic brilliance and seamless execution in amplifying brands and orchestrating unforgettable experiences. PVBS has a proven track record of serving top brands across the nation, leveraging a dedicated team of 35-plus experts spanning various marketing disciplines. With its innovative approach and expertise, PVBS consistently delivers global solutions that elevate brand presence and create lasting impact.
WhyNotNow (WNN) is a brand advisory firm focused on delivering integrated brand strategy & marketing solutions, Martech, and PR services to startups, SMEs, and unicorns. With over 30 years of founder’s experience in brand strategy across diverse industry sectors, WNN is committed to helping businesses of all sizes succeed by providing expert guidance and innovative creative solutions.
The collaboration between PVBS and WNN marks a significant milestone in the realm of brand strategy solutions. By combining WNN’s expertise in branding & innovative marketing strategy, Martech, and PR with PVBS’s proficiency in brand strategy, design, and event execution, the partnership aims to craft brand magic that captivates audiences worldwide.
PVBS co-founder and director Suneet Batra expressed her enthusiasm about the collaboration, stating, “We are thrilled to join forces with WhyNotNow (WNN) to offer unparalleled brand strategy solutions to our clients. By leveraging our collective expertise and resources, we are confident in our ability to deliver exceptional results and drive brand success.”
WNN founder and CEO Sharad Gupta echoed this sentiment, saying, “At WhyNotNow, our mission is to empower businesses & brands to thrive in today’s dynamic landscape. Our collaboration with PVBS allows us to expand our reach and capabilities, enabling us to create impactful brand experiences that resonate with audiences globally. Our strategic focus on start-ups, Small & Medium Businesses will offer innovative branding & marketing solutions to the emerging sector and try to attain thought leadership in the industry.”
Together, PVBS and WNN are poised to redefine the landscape of brand strategy solutions, providing startups, SMEs, and unicorns with the strategic guidance and creative firepower they need to succeed in an ever-evolving marketplace.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
