Ad Campaigns
Porter unveils new brand campaign ‘House shifting hai? Ho Jayega’ ensuring seamless packers and movers service
Mumbai: Porter, India’s tech-based, on-demand logistics company, has launched its latest social media brand campaign ‘House shifting hai? Ho Jayega’, highlighting its extensive packers and movers service offerings. The campaign reiterates the brand’s commitment to going to the last mile to ensure affordable, timely, and seamless shifting with utmost safety and security.
The campaign conceptualised and created by 22Feet Tribal Worldwide and produced by Fat Monk Productions Pvt. Ltd. will be promoted across digital and social platforms and through OOH.
The campaign ‘House shifting hai? Ho Jayega’ has been launched in a series of three digital films, each of which depicts the everyday scenario of packing and moving procedures featuring quintessential consumer needs. From damage-free shifting of heavy or fragile items whether single or multiple ones to hassle-free moving without burning a hole in consumers’ pockets – the campaign highlights the best packing and moving services offered by Porter. The campaign recapitulates the satisfaction and relief that the consumers experience using Porter’s service for the delivery of anything, anytime, and anywhere with the two words of assurance #HoJayega. Last year, Porter unveiled their first-ever brand film ‘Delivery hai? Ho Jayega!’ and this campaign reaffirms that Porter’s delivery promise extends to house shifting services.
‘House shifting hai? Ho Jayega!’
Since the launch of Porter Packers & Movers in 2020, the company has completed more than two lakh shifts with the lite, standard, and premium category offerings. The Porter app also empowers consumers in their decision-making process with an instant quotation via a tech-based solution as per the requirement. Additionally, the company also provides services including the installation of electronic appliances and furniture assembling.
Speaking on the launch of the new campaign, Porter AVP customer growth & engagement Mohit Rathi said, “Currently in India, the packers and movers segment is fragmented and confusing for consumers. Even though there are some reliable and reputed players offering in this category, most of the time it becomes distressing for people due to the unreasonable cost and inconsistent quality of service. We, at Porter Packers & Movers, have always ensured the best service, without compromising on our core values of providing safety with damage-proof packaging, economical pricing and on-time reliable shifting experience. We are committed to delivering a consistent and the most comfortable experience in people’s journey of house shifting.”
22feet Tribal Worldwide national creative director Vishnu Srivatsav commented, “Porter Packers & Movers is tangibly better than any other service out there and that’s what we wanted to communicate. We needed short, clear and simple but taking the grammar of Bollywood also gave us a different, interesting, cultural way to communicate these.”
The campaign is targeted to the age group of 18-45, anyone who is looking to shift from and within metro & tier-1 cities at economical rates. Porter Packers & Movers currently offers intracity shifting services in 14 cities across India and intercity services between 8 cities. Porter also aims to acquire a large new set of customers for their packers and movers service category through this campaign.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
