MAM
Porter launches its first brand campaign, ‘Delivery Hai? Ho Jayega’
Mumbai: Porter has introduced its first brand campaign, “Delivery Hai? Ho Jayega,” which addresses issues with item shipping and guarantees its top-notch service for the convenience of customers.
The “Delivery Hai? Ho Jayega” campaign is focused on Porter’s dedication to reliability, superior products, and a wide range of services.
Conceptualised and created by 22feet tribal worldwide and produced by Equinox production, the campaign will be promoted across digital and social platforms, as well as through OOH and truck/auto advertising, as well as some future print media promotion.
The campaign highlights consumers’ heartfelt experiences using Porter’s service to send anything, anywhere, at any time with just two words of assurance: #HoJayega. It is intended for people in the 25 to 60 age range, SMEs, microbusinesses, and owners or key decision-makers of logistics needs.
Porter will also run a campaign extension titled “Heroes of Ho Jayega,” which will highlight notable driver-partners for their tremendous support and professionalism.
The digital film illustrates a typical delivery scenario with traditional consumer groups. The film emphasises that whether it’s a single spoon or a whole set of utensils, a teddy bear on a scooter, or the scooter itself, buying anything without hesitation comes with Porter’s service.
With this development, Porter hopes to draw attention to its sizable fleet of vehicles, which includes two-wheelers and light commercial vehicles (LCVs), establish the brand as an integrated delivery solution, and position itself as a one-stop delivery shop for its clients.
Porter co-founder & CEO Pranav Goel said, “It has been eight years since we started our journey to ensure seamless delivery for our consumers. Starting off with just trucks, we have expanded our mode of delivery with tempos, two-wheelers, and EVs. Our promise to all our consumers is simple: with Porter, you can deliver anything, anywhere, anytime. Porter hai, ho jayega!”
22feet Tribal Worldwide national creative director Vishnu Srivatsav added, “We wanted to show Porter’s capabilities, its ubiquity, and its range. We were sure that this film should be unique, entertaining, and fun-filled rather than a typical product film. Hence, we thought of creating this film as an entertaining one with an embedded brand promise. Ho Jayega is a simple yet powerful promise that very much lives in culture, and more than anything else, this as an expression best captured Porter’s intent.”
Porter has served more than 80 lakh customers by offering them simple delivery solutions and a guaranteed affordable, secure, and hassle-free service. Entrepreneurs and individuals dealing with heavy items such as mattresses as well as delicate items such as ceramic and glass products can rely on Porter’s service to deliver the consignment.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
