MAM
POPxo strengthens its position as a Content-Community-Commerce platform; launches private label of skin, bath & body, and hair products
MUMBAI: POPxo, India’s largest community for women launches its private-label Beauty Collection #POPxoEverydayBeauty. This pivotal launch marks the company’s entry into the lucrative and growing beauty segment. The collection decodes beauty for millennials and promises to put the fun back in skincare with their community approved products. The range is all about making everyday beauty fun, effective and 100% fuss-free. Packed with natural ingredients, they are paraben-free, non-toxic and cruelty-free. The highlight of the launch is the signature packaging that resonates well with POPxo’s userbase of 43 million MAUs across platforms. With the new beauty collection, POPxo aims at making its users look good and feel good, every day.
Available in 3 product categories: skin, bath & body and hair, the newly launched collection comprises 17 products. The POPxo Beauty Collection is perfect for women who seek simple, easy to use and effective beauty products with herbal ingredients and uplifting package design. The skin collection boasts of unique and effective ingredients like lotus oil, aloe vera, tulsi extract, rose leaves, etc. while the bath & body and hair collection have been created with active ingredients like coconut milk, green apple, argan oil, Vitamin E, etc.
With the introduction of the POPxo beauty collection, the company further strengthens its position as a Content-Community-Commerce platform. On the launch of the POPxo beauty collection Priyanka Gill, Founder & CEO, Luxeva Ltd says, “This is an important launch for us as beauty is a key interest area for our users. We are very excited to enter this large and growing segment. Each product addresses the POPxo core user’s personality, voice and everyday concerns.”
“Our large user base, proven digital market capabilities and data-driven insights into what users are looking for places us in a unique position to successfully create, launch and market DTC brands for millennial women across categories.”
“Our unique marketing approach allows us to dramatically reduce the cost of user acquisition by relying on organic content generated by our team, our users and our Plixxo influencer base,” she adds.
Starting at INR 465, all the products are available at POPxo SHOP. You can avail a flat 25% off on the products if you pre-order today.
Happy Shopping at <https://www.popxo.com/shop/beauty>
Below are the details of the products for your reference –
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
