MAM
POPxo strengthens its position as a Content-Community-Commerce platform; launches private label of skin, bath & body, and hair products
MUMBAI: POPxo, India’s largest community for women launches its private-label Beauty Collection #POPxoEverydayBeauty. This pivotal launch marks the company’s entry into the lucrative and growing beauty segment. The collection decodes beauty for millennials and promises to put the fun back in skincare with their community approved products. The range is all about making everyday beauty fun, effective and 100% fuss-free. Packed with natural ingredients, they are paraben-free, non-toxic and cruelty-free. The highlight of the launch is the signature packaging that resonates well with POPxo’s userbase of 43 million MAUs across platforms. With the new beauty collection, POPxo aims at making its users look good and feel good, every day.
Available in 3 product categories: skin, bath & body and hair, the newly launched collection comprises 17 products. The POPxo Beauty Collection is perfect for women who seek simple, easy to use and effective beauty products with herbal ingredients and uplifting package design. The skin collection boasts of unique and effective ingredients like lotus oil, aloe vera, tulsi extract, rose leaves, etc. while the bath & body and hair collection have been created with active ingredients like coconut milk, green apple, argan oil, Vitamin E, etc.
With the introduction of the POPxo beauty collection, the company further strengthens its position as a Content-Community-Commerce platform. On the launch of the POPxo beauty collection Priyanka Gill, Founder & CEO, Luxeva Ltd says, “This is an important launch for us as beauty is a key interest area for our users. We are very excited to enter this large and growing segment. Each product addresses the POPxo core user’s personality, voice and everyday concerns.”
“Our large user base, proven digital market capabilities and data-driven insights into what users are looking for places us in a unique position to successfully create, launch and market DTC brands for millennial women across categories.”
“Our unique marketing approach allows us to dramatically reduce the cost of user acquisition by relying on organic content generated by our team, our users and our Plixxo influencer base,” she adds.
Starting at INR 465, all the products are available at POPxo SHOP. You can avail a flat 25% off on the products if you pre-order today.
Happy Shopping at <https://www.popxo.com/shop/beauty>
Below are the details of the products for your reference –
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
