MAM
Pop-up ads may soon be history
MUMBAI: While most of the times they are harmless and innocuous, the pop ups are nevertheless a constant irritant to net surfers. Yet the in-your-face ads have always worked well for the advertisers.
But looks like the advertising fraternity will soon have to look at an alternative and cheap mean to promote their fare. Microsoft, last week, confirmed that it intends to add pop-up blocking to Internet Explorer as part of its Service Pack 2 release, due the first half of 2004.
According to the media reports, Microsoft plans to include the IE pop-up blocking feature, and will gather user feedback before announcing further details. But the question is how effective will it be. The consumers already have plenty of access to pop-up blockers. Only if the company decides to turn it on by default that would effectively kill pop-up advertising on the Web.
The Nielsen//NetRatings found that the pop ups accounted for 7.4 per cent of all online ad impressions in Q3 2003, up from 3.0 per cent last year. The industry sources suggest that pop-ups share of the online media pie is more than double what it was a year ago.
Despite increased use, publishers and advertisers say they’re unconcerned about the prospect of an end to pop-ups. According to the advertisers only few pop-ups are as effective as the half-page ads. Industry sources indicate that Rich media and search are the drivers of the future.
Its only time before they are replaced by something more effective and tech sound.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
