MAM
Pop-up ads may soon be history
MUMBAI: While most of the times they are harmless and innocuous, the pop ups are nevertheless a constant irritant to net surfers. Yet the in-your-face ads have always worked well for the advertisers.
But looks like the advertising fraternity will soon have to look at an alternative and cheap mean to promote their fare. Microsoft, last week, confirmed that it intends to add pop-up blocking to Internet Explorer as part of its Service Pack 2 release, due the first half of 2004.
According to the media reports, Microsoft plans to include the IE pop-up blocking feature, and will gather user feedback before announcing further details. But the question is how effective will it be. The consumers already have plenty of access to pop-up blockers. Only if the company decides to turn it on by default that would effectively kill pop-up advertising on the Web.
The Nielsen//NetRatings found that the pop ups accounted for 7.4 per cent of all online ad impressions in Q3 2003, up from 3.0 per cent last year. The industry sources suggest that pop-ups share of the online media pie is more than double what it was a year ago.
Despite increased use, publishers and advertisers say they’re unconcerned about the prospect of an end to pop-ups. According to the advertisers only few pop-ups are as effective as the half-page ads. Industry sources indicate that Rich media and search are the drivers of the future.
Its only time before they are replaced by something more effective and tech sound.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
