MAM
Policybazaar.Com assigns ad sales duties to Aidem Ventures
MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as an advertising partner for Policybazaar.com.
Aidem will help Policybazaar.com to optimise the ad space available on the website and bring about more value proposition for the prospective customers.
Aidem Ventures new business initiatives head Shailendra Shetty said, “With an average user spending 16 hours/week online and an increased attention of the advertiser to the space, the medium is looking up to some good times in the near future. It is the futuristic planning of the young and dynamic team at Policybazaar.com that has made them trust Aidem Ventures with their advertising sales mandate. As it has been quoted often, today, almost every brand’s path-to-purchase starts on the digital medium.”
According to trade analysts, the next decade will bring a massive growth in the Indian Internet sector, supported by highly favourable demographics, growing Internet/broadband penetration, launch of world’s best 3G networks, growing middle class/income levels, noticeable pick-up in technology/gadget and mobile culture. India has already witnessed a surge in home-grown Internet start-ups.
Policybazaar.Com chief marketing officer Akshay Mehrotra said, “Currently we attract close to five million users each month on our website. Consumer visit to our portal to understand, compare and buy financial products like life insurance, motor insurance, health insurance, personal loans, home loans and MFs. With such large customer visits we wanted to optimise the ad space available on our site and needed help of Aidem to reach out to more advertisers.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
