MAM
Policybazaar.Com assigns ad sales duties to Aidem Ventures
MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as an advertising partner for Policybazaar.com.
Aidem will help Policybazaar.com to optimise the ad space available on the website and bring about more value proposition for the prospective customers.
Aidem Ventures new business initiatives head Shailendra Shetty said, “With an average user spending 16 hours/week online and an increased attention of the advertiser to the space, the medium is looking up to some good times in the near future. It is the futuristic planning of the young and dynamic team at Policybazaar.com that has made them trust Aidem Ventures with their advertising sales mandate. As it has been quoted often, today, almost every brand’s path-to-purchase starts on the digital medium.”
According to trade analysts, the next decade will bring a massive growth in the Indian Internet sector, supported by highly favourable demographics, growing Internet/broadband penetration, launch of world’s best 3G networks, growing middle class/income levels, noticeable pick-up in technology/gadget and mobile culture. India has already witnessed a surge in home-grown Internet start-ups.
Policybazaar.Com chief marketing officer Akshay Mehrotra said, “Currently we attract close to five million users each month on our website. Consumer visit to our portal to understand, compare and buy financial products like life insurance, motor insurance, health insurance, personal loans, home loans and MFs. With such large customer visits we wanted to optimise the ad space available on our site and needed help of Aidem to reach out to more advertisers.”
MAM
Manyavar Mohey ropes in Rashmika & Vijay for ‘made for each other’
New musical campaign celebrates quirky chemistry and wedding magic.
MUMBAI: Rashmika and Vijay just turned “not made for each other” into the catchiest wedding anthem because when two superstars bicker in style, even the lehenga and sherwani start blushing. Manyavar Mohey has launched its latest emotion-led campaign, ‘Made For Each Other’, starring Rashmika Mandanna and Vijay Deverakonda in a high-energy, fashion-packed musical that captures the playful nok-jhok and eventual heartfelt connection of a modern couple. The TVC, conceptualised by Shreyansh Solutions and composed by Amit Trivedi, begins with the duo clashing over twinning plans “Twinning ka plan tha, yeh kya hai pehna?” fires Rashmika, met with Vijay’s quick “Rizz kar raha hai tera hero, hai na?” before the banter melts into tender confessions that their differences only make them stronger.
The film ends on a breathtaking visual high, Vijay in a sharp Manyavar Indo-western ensemble and Rashmika glowing in a Mohey lehenga, delivering the brand’s core message that every couple is perfectly ‘Made For Each Other’.
Vedant Fashions Limited chief revenue officer Vedant Modi said, “At Manyavar Mohey, we don’t just dress weddings, we become part of the memories that define them. Rashmika and Vijay, with their effortless charm and relatability, were the perfect choice to bring this musical story to life.”
Vijay Deverakonda added, “Manyavar Mohey has always been about celebrating bonds that grow stronger through everyday moments, and that’s exactly what this campaign represents.”
Rashmika Mandanna noted, “Manyavar Mohey has a beautiful way of celebrating weddings through emotion and storytelling, and that’s what made this association special for me.”
The campaign rolls out across television, digital, print, cinema, outdoor, social media, and PR, timed to ride the wedding and festive wave. In a season where every couple wants to feel uniquely matched, Manyavar Mohey’s musical bet on ‘Virosh’ chemistry proves that the best love stories and the best outfits are the ones that embrace every quirky difference.
