Brands
Police Watches announces its association with the much-awaited Bollywood movie Singham Returns
MUMBAI: At a star-studded event today, Police Watches, licensed exclusively by Titan Company in India, launched its special edition collection of timepieces inspired by Bajirao Singham, the lead character of the blockbuster SINGHAM Returns. Slated to release this Independence Day, Singham is played by Ajay Devgn who can be seen sporting many of the flagship Police watches. Police is the fashion time partner for the Bollywood movie Singham Returns.
The special edition Singham collection from Police is true to its name and comprises a range of watches for those who are bold enough to follow their own rules and like to wear their personality on their wrist. A confluence of classic and contemporary styles – the dials are trendy grunge and the straps are classical textured leather. Like Bajirao Singham, this range of watches is representative of the unconventional, yet remains true to its identity.
Speaking about the exciting association, Mr. H G Raghunath – CEO Titan Watches and Accessories Division at Titan Company Ltd. said, “This is a proud moment for us to announce the association of our licensed brand Police watches with the much-awaited Singham Returns. Titan is always on the look-out for unique associations to create excitement for our consumers while offering the best in world-class products. The brand Police represents unconventional and individualistic fashion sense and Bajirao Singham mirrors this philosophy is his character. Singham’s bold and larger-than-life attitude is much suited to the brand – it goes against the stereotype. We are very excited to be the fashion time partner for Singham Returns.”
Sharing his thoughts at the event, Director Rohit Shetty expressed his enthusiasm to be associated with a brand like Police. “Singham and Singham Returns are movies that are very close to my heart. I am delighted to have Police watches as the fashion time partner for Singham Returns as there is such a unique connect. These special edition watches represent everything that Bajirao Singham stands for – they are unique, unconventional and an exceptionally designed collection”, he said.
Bollywood star Ajay Devgn, the protagonist of the movie, was equally elated. “It is an honour to have a collection of Police watches created especially for my character in the movie. The watches are a reflection of Bajirao Singham, standing out of the crowd and unabashed. Police as a brand is iconic in the fashion space and this unique collection is for someone like me, who loves to wear their personality on their wrist.”
The special edition Protector watches are available in four cities – Mumbai, New Delhi, Bangalore and Hyderabad, on special pre-bookings at Helios, Shoppers Stop, Amazon.com and other key multi-brand stores. Priced at Rs. 16995, the watch comes with a customized army chain in a specially designed.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
