MAM
Polarised views among Indians on Paris Olympic Games 2024: Ipsos Global Attitudes
Mumbai: The Ipsos Global Advisor Survey in 33 countries on the Paris Olympic Games 2024, displays polarised views among Indians for those interested (53 per cent) in watching the games versus those uninterested in watching the game (47 per cent). Though the interest in the Paris games was significantly high among most Asian countries, particularly in China (86 per cent), Thailand (77 per cent), Indonesia (75 per cent) and Philippines (71 per cent).
The global sporting event is being held from 26 July to 11 August 2024.
Favourite games
Among all games, global citizens (28 per cent) and urban Indians (28 per cent) are most interested in watching football/ soccer. Other games Indians have evinced interest in, included, badminton (18 per cent), volleyball (14 per cent), tennis (14 per cent), cycling (13 per cent), boxing (11 per cent), basketball (11 per cent), among others. While global citizens were keen to watch athletics (26 per cent), gymnastics (24 per cent), aquatics (18 per cent), volleyball (17 per cent) etc. A whole array of sporting events causing frenzy among sports enthusiasts.
Elucidating on the findings of the survey, Ipsos India CEO Amit Adarkar said, “While the Olympic Games in Paris is a global sporting event, India has not bagged many medals in the past, just a trickle, except in the Tokyo 2020 Olympics which was held 3 years ago in 2021 (one year delay due to Covid19), when India bagged seven medals – one gold, two silver and four bronze medals – the highest ever medal tally. The stickiness is not as profound as it is for cricket. But the good news is that India is sending a large contingent of 171 athletes to Paris, with 72 athletes making their Olympics debut and there is a huge hope around them to potentially get a haul of medallions.”
Positive sentiment for the global sporting event, all pervasive
Interestingly, Indians were seen to have a positive sentiment for the Olympics rating it high across a bunch of parameters: for instance, three in four Indians (75 per cent), held the view that the Paris Olympics is a good opportunity for the world to come together; 76 per cent Indians said the Olympics will bring the country together; 75 per cent Indians said seeing their Olympics team made them proud of their country; though 75 per cent urban Indians also felt that there was too much display of nationalism during the Olympics; 76 per cent Indians were of the view that govt funding should support our athletes are the Olympics; further there was a strong support among Indians for global events like the Olympics to be held despite the climate impact of travel and construction, with 76 per cent Indians endorsing this view. 74 per cent Indians also believed that Paris Olympics should go ahead regardless of the world’s economy and conflicts, for example wars in Ukraine and the Middle East; and 76 per cent of the urban Indians polled build a strong case for Olympics, believing Olympics inspire tomorrow’s generation to participate in sports.
“The global sporting event of Olympics unifies the world, reaffirming the spirit of nationalism, especially just watching one’s contingent gives goose bumps. And let’s not forget, one gets to watch the best of breed players vying for the much-coveted medals. Now that we are closer to the event, with the event kicking off this week, more number of sports enthusiasts are likely to watch the event, with all the amplified hype built up at the local level,” added Adarkar.
Check out the entire survey here:
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
