MAM
Polaris India targets $100 mn turnover by 2016
BANGALORE: Off Road Vehicle (ORV) Polaris Industries‘ Indian subsidiary Polaris India (PIPL) is eyeing a turnover of $100 million by 2016 with a major push through BTL activities and presence in high visibility events. The ORV major is targeting the upper middle and rich class in the country.
“We will use cricket, as well some print and be present in auto magazines, but the main activities will be experiential – and through event such as the recent India West Indies series where we were present at a number of prominent places. We are also looking at events such motor sports, where we will be quite actively present. We will be visible at places such as malls, sports events etc,” said PIPL managing director Pankaj Dubey while speaking with Indiantelevision.com.
“A lot of Indians go abroad to experience rides on Polaris vehicles. We plan to make our ORV rides as one of the tourist attractions and are speaking with the tourism authorities in India. The specialised automobile market is at a nascent stage in India. Our principal aim is to sensitise the consumers and create a new market for the possible options available in recreational vehicles such as ATVs, Ranger, RZR Side-by-Side vehicles and snowmobiles and to generate more interest in these activities. We will focus on the utility application of our vehicles in areas of construction, mining, farming, forest, coastal patrolling and beach rescue, military, police and para military forces,” Dubey further added.
He said that the company has five dealerships in the country now and plan to increase this number to 10 by March 2012. By the end of 2012, it plans to have about 25 dealers in the country.
Delhi based Future Uday looks after the creative duties and Group M is the media buying agency of Polaris.
Brands
BlaBliBlu hits Rs 100 crore run rate within six months of launch
Affordable luxury fragrance brand rides youth demand and rapid adoption
NEW DELHI: BlaBliBlu has clocked an annual run rate of Rs 100 crore within just six months of launch, underlining the rapid rise of new-age fragrance brands catering to India’s young consumers.
The startup, founded by Palash Arneja along with Rajat, Kushal and Durgesh, is currently operating at a monthly run rate of Rs 8 crore. The milestone places it among the fastest-growing entrants in India’s competitive fragrance market.
BlaBliBlu’s growth story hinges on a clear gap it spotted early on. Consumers typically had to choose between expensive international perfumes and lower-priced options that often compromised on quality or longevity. The brand positioned itself in between, offering fragrances priced under Rs 1,000 while maintaining premium-like performance.
A key differentiator has been its product formulation. With a fragrance oil concentration of around 25 per cent, the company claims its perfumes deliver longer-lasting wear comparable to higher-end global brands. Combined with sleek packaging and design, the products have resonated with younger buyers looking for both style and substance.
“Reaching a Rs 100 crore annual run rate within six months is an exciting milestone that shows strong customer demand across India,” said BlaBliBlu founder Palash Arneja. He added that the brand’s focus has been on delivering premium-quality scents while keeping them accessible, supported by continuous feedback and product innovation.
Instead of relying heavily on marketing spends, the company has leaned on a product-led growth strategy. Its trial packs, priced at Rs 399, allow customers to sample multiple fragrances before committing to a full-size purchase. The option to redeem the trial cost or opt for a refund has helped reduce hesitation and build trust among first-time buyers.
Customer insight has also played a central role in shaping the brand. Before launch, the team conducted on-ground research across malls and retail spaces to understand preferences. Since then, feedback from thousands of users has fed into product development and brand decisions.
Looking ahead, BlaBliBlu plans to expand its portfolio into adjacent categories such as body washes, roll-ons and car fragrances, while also exploring niche scent offerings.
With a strong start and a clear value proposition, the brand’s early momentum suggests it is well placed to carve out a lasting space in India’s evolving fragrance market.
