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Pokerstars India collaborates with COLORS as associate sponsors for Bigg Boss 2019
MUMBAI: PokerStars India is collaborating with the most popular reality show in India, Bigg Boss on COLORS channel, as an associate sponsor for the season. Bigg Boss fans will have the chance to learn how the theory and skills of poker can be applied to everyday life through a series of poker-related challenges delivered to contestants.
Talking about the association, Ankur Dewani, CEO, Sachiko Gaming, said, “We’re really excited to collaborate with Bigg Boss and see so many opportunities to educate people about the many skills in poker that can be applied to everyday life, and vice-versa. On Bigg Boss, the contestants are expected to navigate their journey through the show by making calculated decisions, displaying mental endurance, patience, being calm, keeping a poker face and so much more until you either get eliminated or progress to becoming a winner, this is the same process a good poker player follows when playing a Poker Tournament, which also goes through eliminations until we have a few winners.“
“We recently launched our second TV campaign #MadeForPoker demonstrating skills that people take for granted, such as patience, or the ability to make quick, rational decisions, are useful when playing poker – and that all of us are to some extent, Made For Poker, even if we don’t realise it. We’re excited to bring poker to new audiences over the coming weeks and months.”
Mahesh Shetty, Head, Network Sales, Viacom18, said, “We are delighted to have onboard Pokerstars India as an associate sponsor. Bigg Boss is one of our most renowned properties and with this association we aim to create interesting conversations around the skill game category.”
Additionally, PokerStars India will also be hosting 'Big Boss Poker Challenges' on their website PokerStars.in where viewers will be invited to compete in a Free Play tournament. The players will experience first-hand what it is like to get Bigg Boss to challenge you on tasks every week just like in the show. At the same time, players will get to play several free poker tournaments with the chance to win cool gadgets, merchandise and visit the Bigg Boss house to meet the host Salman Khan.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
