Ad Campaigns
PokerBaazi launches its ‘Tu Poker Khelta Hai Kya?’ campaign
Mumbai: PokerBaazi has released its latest brand campaign, ‘Tu Poker Khelta Hai Kya?’. The campaign features the company’s brand ambassador and Bollywood actor Shahid Kapoor. The campaign intricately highlights how every Indian possesses innate Poker skills that are part of their day-to-day interactions and can be leveraged to become a Poker player.
Conveying the core message ‘Jo life mein khelta hai wo Poker bhi khel sakta hai’, the ads are filmed satirically to capture how the protagonist (Shahid Kapoor) uses skills that are often used in Poker, like quick thinking, outsmarting the opponent, reading people, calculating on the go, acting under pressure and calling a bluff, during various real life situations which make people around him believe that he is a Poker player.
Commenting on the launch of the campaign, Baazi Games founder and CEO Navkiran Singh shared, “Poker is a mind sport and through our messaging we have been able to establish the fact that like any other sport even Poker requires certain skills. In our latest campaign we are talking about a simple fact that we, as Indians, possess some of these skills which we use in our daily lives. You can use them to play Poker and at the same time playing Poker can make you get better at these life skills.”
The campaign has been conceptualized in collaboration with the creative agency Talented. The brand films will be aired during the ongoing Indian Premier League on Jio. The campaign will also feature an exhaustive OOH presence across cities.
PokerBaazi since its inception has been reiterating the precedence of skill and strategy when playing Poker. Recently, the company successfully hosted the 2024 edition of India’s biggest Poker series- National Poker Series India in which people from 23 states won 450 prestigious Poker medals. Recording over 80 per cent Y-o-Y growth in participation with over 2.3 Lac entries, the tournament series is a testament to the speedy growth of Poker in India. PokerBaazi’s latest brand campaign is bound to grow the category in India further.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
