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PointNine Lintas appointed as full service agency for SoundLogic
MUMBAI: Global audio and electronics brand SoundLogic has given the full service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products.
PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new range. The omni-channel creative agency of MullenLowe Lintas Group has deployed a team of multi-disciplinary experts from brand planning, creative, content, e-commerce and PR.
PointNine Lintas CEO Vikas Mehta says, “We first met the team from SoundLogic only a few weeks ago. We saw a demo of their upcoming product range and it was love at first sound. They are a young company with big ambitions and a product lineup to back those ambitions. In a way, SoundLogic is about to democratise cutting edge audio technology and our team at PointNine Lintas is enjoying the opportunity to help them navigate this journey.”
SoundLogic was founded in the USA in 2006 and has a presence across various markets including India, the UK, Europe and Australia. The brand entered the Indian market in 2011 and soon became one of the fastest growing names in the audio and electronics industry providing consumers with innovative products at affordable prices. Currently, SoundLogic leads in e-commerce sales and is a top performing audio equipment brand on Flipkart.
PointNine Lintas is currently developing the campaign to launch the new range that hits the market soon.
PointNine Lintas is the omni-channel creative agency of MullenLowe Lintas Group in India. Launched in August 2017, PointNine Lintas is built for consumers in an experience economy. With a team of 200 practitioners and a portfolio of over 50 clients, the agency offers a full-stack of marketing capabilities including creative (on and offline), media strategy, planning and buying, digital marketing and transformation, activation, experiential and shopper marketing, social media, PR and reputation-management.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
