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Pogo announces ‘Fashion Guru’ contest for budding designers

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Mumbai: This November, My Scene Dolls, the Barbie brand from Mattel Toys in association with Pogo brings an all India contest Fashion Guru for budding designers.

This contest, hosted by Prime Pogo host Chinu, will end on 28 November and will help India discover its youngest fashion designer. Creative minds will have to send in their designs based on the My Scene Barbie doll themes, taking inspiration from them and learning through My Scene fashion tips in the process, states an official release.

 
 
Three lucky winners will get their share of fame, glory by sharing screen space with Chinu on Prime Pogo and the chance to dress her in their own creation! They will also be crowned the Fashion Guru on Pogo. The lucky winners will be eligible to win fabulous prizes, adds the release.

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“The recent popularity with older girl-targeted dolls has brought new excitement to the fashion doll category and dispelled the myth that girls aged 8 to 10 are less interested in fashion dolls,” says Mattel Toys (I) VP Marketing Nanette D’sa, “It is extremely important to keep up with the changing trends of today. Nowadays young girls are so fashion-conscious and spend a large amount of time thinking and styling their own outfits. Hence we thought that partnering with a channel like Pogo is the apt medium to reach young creative and imaginative mind”.

Turner International India Pvt. Ltd vice president advertising sales Monica Tata said, “In true Pogo style, the contest will once again provide kids with a sense of ownership and a feeling of “its my TV”, by offering lucky winners the dream chance to dress Chinu.”

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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