MAM
Pocket Aces elevates Vinay Pillai to head of strategy
MUMBAI: Homegrown digital entertainment company, Pocket Aces, has elevated Vinay Pillai to the dual position of head of strategy and head of clout. Vinay joined Pocket Aces in 2020 to scale Clout, its influencer management business, and has played a crucial role in getting it to a leadership position.
In this enhanced role, Vinay will work on establishing key strategic partnerships that will not only aid in scaling the current revenue and profitability but also cement Pocket Aces’ leadership position in the sector long-term. Prior to Pocket Aces, Vinay was the co-founder of dekkho, India’s first content streaming OTT platform. Post dekkho, he headed the OTT platform at The Viral Fever, called TVF Play.
Vinay is a computer science engineer and an MS from Columbia University, New York. He spent most of his career in product and strategy consulting with companies like DramaFever, DocPlace, and Booz in the US before returning to India.
Commenting on his new position, Vinay Pillai shared, “I am extremely excited to take up this crucial additional responsibility to shape our strategic direction along with Aditi. Leading Clout over the last few years has been an absolute pleasure, and I have thoroughly enjoyed building it from scratch to a market leader today with an amazing team. Additionally, I look forward to now working with Pocket Aces’ finest leaders across other business units to help them scale our company to even greater heights. We have prided ourselves on always doing things in a data-backed way with a huge impetus on innovation. I feel honoured to now get to contribute in a Pocket Aces wide central capacity with our stellar young team and would like to thank Aditi for the opportunity.”
Pocket Aces co-founder & CEO Aditi Shrivastava said, “For the head of strategy role, I wanted someone who would work alongside me to add to our vision of taking our cutting-edge media business to the next level. Vinay is a non-linear thinker. He has founder blood, as well as a blend of consulting and operational experience. These give him a unique vantage point on how to take on incumbents while also giving him the hard operational expertise of scaling businesses on the ground with growing teams. Vinay has done an excellent job of scaling Clout, and I’m excited to see him in this enhanced role. Vinay will be working closely with the rest of our management team, who will take the lead in putting our strategic direction into action.”
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
