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PNGS unveils new monsoon collection featuring Vaidehi Parshurami

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Mumbai: P N Gadgil and Sons (PNGS), has announced the exclusive launch of its latest jewellery collection, aptly named the ‘New Monsoon Collection.’ This exquisite collection boasts three distinctive looks tailored to cater to rural and urban markets.

The traditional gold designs, crafted with intricate detailing, are designed for the rural market. These timeless pieces will be showcased through hoardings and outdoor advertising across rural regions, celebrating the rich cultural heritage and traditional aesthetics that resonate deeply with this audience.

For urban customers, PNGS presents two modern and vibrant collections. The first features colorful stones, bringing contemporary jewelry a fresh and lively vibe. The second, adorned with red stones and offering a chic layered look, promises to add a touch of elegance and sophistication to any ensemble. Both collections will be prominently featured in PNGS’ digital campaigns and outdoor advertisements in urban areas and will be available for purchase in all PNGS stores and online platforms.

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Speaking about the new collection, PNGS’ CFO and COO Aditya Modak said, ‘We are thrilled to introduce the New Monsoon Collection, which beautifully marries tradition with modernity. With the charismatic Vaidehi Parshurami as the face for this campaign, we are confident that this collection will resonate with a wide audience, offering something unique for everyone.’

Marathi actor and influencer Vaidehi Parshurami is the face of this new collection. Vaidehi, a celebrated Marathi entertainment industry figure, debuted with Mahesh Kothare’s movie “Ved Lavi Jeeva” in 2010. With over 736K followers on Instagram, her association with PNGS brings significant traction and visibility to the collection.

PNGS continues to empower customers with cutting-edge CRM solutions and innovative technologies like the Karatmeter, ensuring utmost transparency and trust in every purchase. In 2023, PNGS achieved a commendable turnover of Rs 10,000 crore, driven by its expansive retail operations and robust bullion business. Looking ahead to fiscal year 2025, the brand anticipates a 12 per cent increase in revenue, fuelled by its ongoing expansion and a growing online presence.

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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