Brands
PMJ Jewels unveils prestigious SITARA collection at Vijayawada’s biggest wedding jewelling exhibition
Mumbai: PMJ Jewels, South India’s most beloved fine jewellery brand, today launched their much-awaited signature collection, SITARA at their 3-day wedding jewellery exhibition at Vivanta (The Gateway) Hotel, Vijayawada. Celebrating this momentous occasion, PMJ Jewels is also hosting the biggest wedding exhibition at Vijayawada from 13 – 15 July wherein the exclusive collection of the newly launched SITARA Collection will be exhibited. Chief guest Devineni Anupama, along with the officials of PMJ were present at the unveiling event.
PMJ Jewels has recently announced the daughter of Mahesh Babu, Sitara, a renowned figure in the entertainment industry, as the face of their unique jewellery line. The SITARA collection which was launched in New York at Times Square a week ago is now available for the jewellery enthusiasts of Vijayawada. The SITARA collection showcases a magnificent range of jewellery that epitomizes elegance, craftsmanship, and timeless beauty. Each piece has been meticulously handcrafted by PMJ’s team of skilled artisans, combining traditional techniques with contemporary design elements. With its unique blend of traditional and modern aesthetics, the SITARA collection is destined to captivate the hearts of jewellery connoisseurs.
In conjunction with the launch of the SITARA collection, PMJ Jewels is organizing the extraordinary wedding exhibition at Vivanta (The Gateway) Hotel, Vijayawada. This three-day extravaganza will showcase a vast assortment of wedding jewellery and intricately crafted collection which boasts a stunning array of necklaces, earrings, bangles, rings, and more, adorned with exquisite gemstones and crafted in gold, polka, diamonds, and precious metals.
Devineni Anupama, chief guest for the event, expressed her excitement about the launch and exhibition stating, “I am truly honoured to be a part of the unveiling of PMJ Jewels’ SITARA Collection at their grand wedding exhibition in Vijayawada. This collection represents the epitome of beauty and craftsmanship, and I am sure it will be a source of joy and pride for brides who wish to adorn themselves with exquisite jewellery on their special day. I congratulate PMJ Jewels on their remarkable endeavour and wish them great success.”
PMJ Jewels Vijayawada store head Mohan Krishna said, “We are delighted to introduce the SITARA collection to our customers of Vijayawada. Super star Mahesh Babu’s daughter Sitara becoming the face of this special collection is such a delightful achievement for PMJ Jewels. The wedding exhibition, featuring an extensive range of jewellery, offers an opportunity for brides to find their perfect pieces for their special day. We invite everyone to join us and witness the grandeur of our SITARA collection and the unparalleled showcase of wedding jewellery.”
PMJ Jewels South head Hyder Ali said “We are so glad to unveil this special SITARA Collection in Vijayawada and to display it in the exhibition as well. The new range comes with an idea of ‘EXPRESSION OF A STAR’ and aims to generate a sentiment that will become a vital part of families for centuries to come.”
The launch of the SITARA collection and the grand bridal exhibition at PMJ Jewels Vijayawada store promises to be a truly memorable event for jewellery enthusiasts and prospective brides alike. Visitors can expect to be mesmerized by the timeless beauty and exceptional craftsmanship on display.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
