Brands
PMFAI honours Nadir Godrej with Lifetime Achievement Award
Mumbai: Godrej Industries Ltd (GIL) chairman and MD and Godrej Agrovet Ltd (GAVL) and Astec LifeSciences Ltd chairman Nadir Godrej, has been awarded the prestigious Lifetime Achievement Award by the Pesticides Manufacturers & Formulators Association of India (PMFAI). Facilitated on 8 Feb at the fifth edition of PMFAI-SML Annual Agchem Awards 2024, it was organized at the sidelines of 19th International Crop Science Conference & Exhibition (ICSCE Dubai 2024).
Established in 1967, PMFAI is a national association representing Agrochemicals/Pesticide Industry with 221 large, medium and small-scale Indian Agrochemical industries as its members. It works to enhance agricultural competitiveness by advocating for improvements and innovations in technologies that provide farmers with quality crop protection products. The Annual Agchem Awards were instituted by PMFAI in 2018 to acknowledge and honor exceptional achievements and contributions in the Indian Agrochemical Industry.
The lifetime achievement award bestowed upon Nadir Godrej recognises his outstanding contributions to the Indian agrochemical industry and his remarkable efforts to promote technologies and contributing to the growth of Indian agrochemical industry and Indian agriculture.
Reflecting on the recognition, Godrej expressed his gratitude, stating, “I am deeply honored to receive the Lifetime Achievement Award from PMFAI. This recognition is a celebration of the collective dedication and tireless efforts of the entire team. Our commitment to providing innovative and sustainable crop protection solutions aligns with the mission of PMFAI to enhance agricultural competitiveness and promote sustainable growth. I am truly thankful for this honor and inspired by the collaborative efforts that brought us here”
On the groups commitment for agrochemical and CDMO space, he further added “Our unwavering commitment to innovation and enhancing agriculture productivity is evident through our dedicated Research & Development units. Our firm belief in the power of collaboration and actively engaging with multinational companies allows us to consistently deliver tailormade solutions that address farmers’ challenges, ensuring our commitment to excellence and sustained performance in the agricultural sector. This recognition further reaffirms our commitment to excellence and sustainability in the agricultural sector.”
This award not only celebrates a lifetime of exceptional contributions but also adds to Godrej’s long-standing legacy of progressive contributions.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
