MAM
Plum Benefits picks The Mavericks India as communications partner
MUMBAI: Plum India’s leading employee health benefits platform, has awarded its strategic communications mandate to The Mavericks India, an integrated marketing communications agency known for its brand storytelling and thought leadership expertise.
Operating at the crossroads of technology, healthcare, and benefits innovation, Plum has steadily evolved from providing modern health benefits to startups and enterprises into a holistic healthcare ecosystem. Its offerings now span insurance, wellness, and preventive care, with recent forays into personal and business insurance, ensuring seamless protection for organisations and individuals alike.
Under the new mandate, The Mavericks India will strengthen Plum’s communications across key touchpoints, building corporate reputation, stakeholder visibility, and a compelling brand narrative. The partnership will focus on amplifying Plum’s mission of making quality health protection, ranging from preventive healthcare and group benefits to individual coverage, a fundamental workplace right.
Commenting on the collaboration, Plum Benefits, senior vice president, marketing, Shreyas Achar said, “At Plum, we are deeply invested in changing the way India views employee wellbeing. With The Mavericks India as our strategic communications partner, we are excited to craft a narrative that aligns with our purpose, resonates with our audience, and champions the role of health security in today’s workplaces.”
The Mavericks India, co-founder and ceo, Chetan Mahajan added, “Plum is a trailblazer in the insurtech and employee benefits ecosystem, disrupting traditional models with empathy, technology, and innovation at its core. We are honoured to partner with a brand creating systemic change for millions of employees and employers. Our goal will be to shape authentic, insight-led communications that strengthen Plum’s leadership and connect deeply with stakeholders.”
With the tie-up, Plum aims to sharpen its industry voice as it accelerates its expansion into business and personal insurance, setting the pace for a new era of employee wellbeing in India.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
