MAM
Playwin joins hands with ITZ Cash
MUMBAI: It is touted as an initiative that will make online lottery gaming as more accessible and easy to play.
Playwin has announced a tie-up with ITZ Cash – a multi-purpose prepaid card by Intrex India Ltd where consumers can now play Playwin games on their computers, mobile phones or even landline phone.
In addition to that, Playwin has also launched its new website www.myplaywin.com, a fun site with links to all Playwin games where the customer can try his luck, get some information on Playwin and all the games, says an official release.
Available in denominations of Rs 100, Rs 250, Rs 500, Rs 1000, Rs 3000 and Rs 7500, ITZ cash can be home delivered without any extra charges by dialing 1600 22 1600.
While placing an order for the card, the customer does not have to reveal his identity or personal details. ITZcash is available at all pre-paid and post paid outlets of all mobile operators and on www.itzcash.com, informs the release.
Winnings up to Rs 5,000 from Playwin are credited directly to the card and can be encashed anytime, as per the customer’s convenience.
Commenting on the tie-up Intrex India CEO Naveen Surya said, “We are proud to be associated with Playwin, one of the well known brands in the country having a wide reach & a bigger base of loyal players.”
According to Playwin CEO Sanjay Das said, “Exciting times lie ahead for our company & all our players. This week’s ThunderBall Jackpot (draw to be held on Tuesday, 11 May) is Rs 10.5 crores (105 million). We have now made it more convenient for our players to play our games, whenever they want and from wherever they are. In the near future, we expect a substantial number of people playing our games using ITZcash. In fact, over 5 per cent of total revenue should come from games being played using ITZcash”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
