Brands
playR continues to be CSK’s global merchandising partner for 2024 season
Mumbai: In an exciting development, playR will once again collaborate with Chennai Super Kings for the 2024 season. As the global merchandise partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories, enabling CSK fans to showcase their unwavering support for their beloved team.
playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his enthusiasm, saying, “We are thrilled to renew our collaboration with CSK. CSK boasts a massive and loyal fanbase, and through this partnership, we acknowledge and respect each and every CSK fan. We at playR are working diligently towards catering to each and every CSK fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a CSK Fan can experience as part of their daily life, year-round.”
Chennai Super Kings Cricket Ltd CEO Kasi Viswanathan said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”
Established in 2021, playR is committed to inspiring creativity, confidence, and fearlessness in its customers through stylish and unique offerings. From clothing like t-shirts, jackets, and shorts to sports equipment such as bats, balls, and protective gear, playR caters to a wide range of interests. The brand prioritises building lasting relationships with customers and employees, supporting community service initiatives, providing continuous employee education, and giving back to the community. With a vision to become a global leader in lifestyle, sports, and service management, playR continues to push boundaries and deliver excellence.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
