Ad Campaigns
Pizza Hut partners with ITC to add Sunfeast Dark Fantasy & mango beverages
Mumbai: Pizza Hut and ITC unite for the first time in an exciting collaboration that adds popular Sunfeast beverages, Dark Fantasy milkshake and mango smoothie, to the Pizza Hut menu. The partnership brings together two culinary giants, aiming to enhance the dining experience for food lovers across India with innovative, high-quality additions that cater to evolving consumer tastes.
Timed perfectly with the festive season, the addition of these indulgent Sunfeast beverages offers a special touch to celebrations. Whether customers are gathering for Diwali or upcoming festivities, the new drinks pair seamlessly with Pizza Hut’s delicious meals. The Dark Fantasy milkshake blends the rich flavors of Sunfeast Dark Fantasy and Belgian chocolate for a creamy treat, while the Mango smoothie combines the sweetness of ripe mangoes with a refreshing tropical twist.
Pizza Hut India, managing director, Rohan Pewekar shared his excitement: “We are thrilled to broaden our offerings through this partnership with ITC. The shakes perfectly complement our menu and the moments our customers cherish—whether it’s unwinding with colleagues after work, enjoying a cozy meal with family and kids, or celebrating occasions with friends. Launching these products during the festive season makes these shared experiences even more special.”
ITC Foods vice president & head – dairy and beverages, Vivek Kookkal added: “Consumer preferences are at the core of all our initiatives and it is our constant endeavour to facilitate unique consumer experiences. With this partnership we are delighted to offer two of our most loved beverages that will perfectly pair with indulgent Pizza Hut dishes. Further, this collaboration is a reflection of synergies between the two leading food brands to provide unmatched experience to the consumers.”
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
