MAM
Pizza Hut launches fun wallpapers to liven up video chats
Continuing its quest to make people see the brighter side of lockdown and social distancing, Pizza Hut has launched eleven vibrant pizza themed wallpapers to make video chats even more delightful and memorable. The wallpapers are freely downloadable from Pizza Hut’s Facebook page and can be used across several video conferencing platforms to mask boring walls and cluttered rooms. Pizza Hut is the first food brand in India to have designed and launched their own wallpapers, which are available in simple jpeg formats. The wallpapers can be downloaded from here: Link
Talking about the launch, Neha, Marketing Director, Pizza Hut India said, “As a brand that exists for the love of pizza and bringing people together, we believe these wallpapers are a great way for pizza lovers everywhere to express themselves and add a dash of personality to their video chats, as they catch-up with loved ones, do office meetings or attend classes. Our millennial consumers will especially enjoy using these quirky wallpapers to showcase their love for pizzas to the world. In these trying times, it’s also our way to make the best of being indoors and add some colour and fun to our consumers lives.”
Pizza Hut, through their ongoing #QualityTimeNotQuarantine campaign, has been urging people to be optimistic while staying at home and appreciate the extra time that they have got. The brand recently reinvented its logo to reinforce the practice of Social Distancing and inform consumers about its oven-to-doorstep contactless experience, which enables them to enjoy tasty and hygienic pizzas in the safety of their homes, as the food is delivered straight from the oven to the doorstep, without any hands touching it.
Pizza Hut has also been contributing to COVID-19 relief initiatives in India by providing quality and hygienic meals to medical and frontline staff at government hospitals across cities. The brand has added several WHO-recommended safety and hygiene measures to the existing stringent policies that it has always maintained, for ensuring the highest level of food safety, and the well-being of its customers and employees.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
