MAM
Piyush Jain to head media intelligence unit of Comniscient Group
MUMBAI: Comniscient Group, a non-advertising communications company, has appointed Piyush Jain to the position of Chief Executive Officer of Bluebytes News, a media intelligence and insight unit that helps brands improve communication performance and build reputation.
Piyush Jain has been associated with Bluebytes in the capacity of Business Head since 2007 and has helped the media research and analysis firm to grow.
Speaking on the appointment, Comniscient Group CEO N.Chandramouli said, “The Comniscient Group is built on entrepreneurial values and Piyush has a good combination of a healthy risk appetite with professional balance. Under his leadership, Bluebytes will be bringing out innovative products and services that will make life for the communication industry simpler.”
Speaking on his appointment, Piyush Jain said, “The media research, monitoring and analysis industry in India has seen growth in double digits since the past five years and Blue Bytes News has been consistently outperforming the industry growth. Bluebytes is an innovation leader and in my new role as CEO, I intend to sharpen our ability to listen to the market and thus keep providing solutions that make life easy of our users.
“To sustain the growth momentum in our existing market of public relation and communication, we are getting more aggressive through well differentiated products. We are also introducing newer products to cater to the unrepresented markets of communication industry. Bluebytes will continuously focus on opportunities where we can tangibilize the intangible aspects of communication and thus help our users to measure, analyze and gain insights. ”
Piyush Jain is a B.E (Chemical) and has a Masters in Marketing Management from NMIMS. He has a unique mix of experience from manufacturing as well as service sector and has spent majority time in leadership roles managing sales, marketing and new product development.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
