AD Agencies
PitchWorx simplifies designing presentations with Nimmio
NEW DELHI: PitchWorx, a creative design agency, has launched its integrated online platform – Nimmio, developed to deliver visually compelling presentations. The online platform provides quick access to pre-designed, and fully-editable presentation slides that entice and engage the audience.
For almost a decade, PitchWorx has been creating presentations, animated videos, branding, graphic design, and web design solutions for clients mainly – start-ups, SME’s, large corporations, and government organizations. Later, the company realized that the clients wanted a quick turnaround while retaining the design liberty. Through Nimmio, the company strives to provide visually cohesive and high-quality designs while ensuring that the sense of ownership is retained with the client.
PitchWorx CEO & founder Dharmendra Ahuja said, “Getting the brand message across the target audience requires breaking down of relevant data into an interactive presentation design. To create highly impactful marketing pitches, we have come up with the launch of Nimmio. The online platform provides pre-designed presentation slides that grab and sustains the audience’s attention. The slides can be downloaded anytime, anywhere. This results in driving efficiency and boosting the conversion rate.”
“As we grow, we have plans to expand Nimmio’s library into designing social media posts, posters, flyers, brochures, logos, invitations, business cards, and more. Along with this, we have plans to create a marketplace where designers can showcase and sell their design templates across the globe. We are aggressively working on making Nimmio a global marketplace for designers. This will play a crucial role in discovering and connecting them with relevant opportunities around the world”, he added.
Nimmio boasts a range of highly interactive features that empower people with design thinking capabilities to turn their ideas into reality within a few clicks. Its library is equipped with fully-editable graphic assets and resources to deliver the perfect pitch in no time. Additionally, it provides access to unlimited professionally designed and ready-to-download presentation slides at an affordable cost.
The platform works on three different pricing plans, flexible for one time or frequent users. For one-time users, it offers the ‘Pay as you go’ model where you pay the cart value with no commitments. The ‘Monthly Plan’ is ideal for intermittent users who want value for money, and the ‘Yearly Plan’ is perfect for frequent users with unlimited downloads.
AD Agencies
The smell that told Mumbaikars which station was next
Tata AIA turns Mumbai’s Parle-G memory into a sharp, city-wise outdoor play
MUMBAI: When a biscuit factory became Mumbai’s unofficial station announcement. Long before smartphone maps and automated announcements, commuters on Mumbai’s Western line relied on their noses. As trains rolled into Vile Parle, compartments filled with the warm, sweet smell of baking biscuits from the Parle-G factory. It was a cue to gather bags, wake dozing children and shuffle towards the door.
Now that memory has been pressed into service by Tata AIA Life Insurance as part of its 25-year anniversary outdoor campaign — a city-by-city salute to the lived moments that shape urban life.
One hoarding, mounted close to the old factory site, reads: “We have been protecting Mumbaikars since Vile Parle smelled of freshly made biscuits.” Spare. Local. Loaded.
The broader campaign, rolled out across major metros, leans hard into contextual storytelling. In Kolkata, it nods to trams. In Pune, to Magarpatta’s transformation. In Bengaluru, to a time before IT parks. In Chennai, to OMR before it led to tech corridors. Each line anchors the brand’s longevity to a shared civic memory.
The Mumbai execution is the most evocative. For decades, the Parle-G factory was more than a production unit. It was a sensory landmark. Residents nearby set their clocks by the factory horn. Office-goers marked their commute by the waft of glucose and flour. When the plant shut, the city lost more than jobs. It lost a rhythm.
By placing the hoarding beside the former factory, the insurer collapses distance between copy and context. The site does half the storytelling. The rest comes from commuters who remember opening steel tiffins packed with Parle-G, or jolting awake as the train slowed.
It is a neat piece of brand positioning. Rather than trumpet balance sheets or policy counts, Tata AIA borrows emotional equity from the city itself. Twenty-five years becomes less a milestone and more a presence — steady, local, embedded.
Outdoor advertising is often a blunt instrument. This one is anything but. It whispers. It remembers. And in doing so, it sells trust without sounding like it is selling at all.
The scent may have faded. The memory has not.
