Account
Pitchfork Partners wins communications mandate for Ek.indUS
Mumbai: Ek.indUS, a joint venture established to bring a leading US-based immigration investment company to the Indian market, has engaged Pitchfork Partners as its strategic communications counsel. Through this, Pitchfork Partners will drive the holistic communication narrative and manage the entire gamut of PR, social, and digital mandates for EK.indUS.
Ek.indUS is strategically associated with a Beverly Hills, California-based family office (IMMCO Investments) and industry leader with over 13 years of experience in the immigration investment space. Among the top financiers in the EB-5 industry (US permanent residency through investment), they have helped hundreds of investors secure green cards for their families. Ek.indUS was created as a trusted gateway for Indian investors to obtain U.S. permanent residency through a seasoned EB-5 operator that boasts a perfect track record of green card approvals for its applicants and investment projects. IMMCO has successfully invested over $600 million into real estate development projects under the EB-5 visa program requirements, one of only a few EB-5 managers with such an accomplished track record.
The US team works directly with vetted, prominent real estate developers to structure projects utilising EB-5 capital in their financing. Their commitment to investor security and their proven success rate make Ek.indUS a trusted partner in achieving immigration goals. Ek.indUS is an end-to-end solutions provider for Indian families that guides them through the EB-5 process. It also verifies investor eligibility, coordinates with tax and legal counsel, assists in project selection, and helps investors navigate the entire process, culminating in permanent residency and the return of investment capital.
Speaking about the partnership, EK.indUS founding partner Parth Vakil said, “We are excited to embark on our communications journey with Pitchfork Partners, leveraging their expertise across public relations, social, and digital platforms to effectively convey our message. Our commitment is to bring a highly reliable, best-in-class EB-5 solution to the Indian market and help Indian families secure U.S. permanent residency (green cards) through harnessing the potential of the EB-5 Immigrant Investor Program.”
Sharing his views on the appointment, Pitchfork Partners co-founder Jaideep Shergill said, “Ek.indUS and its partners provide comprehensive services to Indian families seeking U.S. residency through investment. Their trusted team offers expert guidance throughout the EB-5 process, helping clients navigate complex regulations with confidence. We are excited to have been entrusted with the strategic corporate communications, social, and digital mandate for Ek.indUS. With our extensive experience and expertise, we are committed to communicating the brand’s strengths and ensuring that its objectives are met with clarity and impact.”
The EB-5 strategies adopted by Ek.indUS (through its association with IMMCO Investments) are government authorized via USA EB-5 regional centers that have been approved by the United States Citizenship and Immigration Services (USCIS) to serve the entire continental United States.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
