MAM
Pitchfork Partners wins communication mandate for Triumph Motorcycles
Mumbai: Pitchfork Partners Strategic Consulting LLP has been awarded the India communication mandate for the largest UK-owned motorcycle manufacturer, Triumph Motorcycles, by Bajaj Auto. This widens the existing partnership between Pitchfork and Bajaj Auto, the world’s most valuable two-and three-wheeler company. Pitchfork already manages Bajaj Auto’s corporate and brand communication mandates for its own range and the KTM brand.
Recently, Triumph transferred its India sales and marketing operations to Bajaj Auto. The two auto majors in 2020 had announced a strategic partnership to jointly create a new range of mid-sized Triumph Motorcycles, and the transfer marks a new phase of the partnership. Pitchfork Partners will work with the Triumph team at Bajaj Auto to strengthen its reputation and increase brand visibility in India. The consultancy will manage corporate and product communication, including products that will be launched under the partnership.
Triumph Motorcycles, the British motorcycle brand established in 1902, has always set the standard for category-winning machines that combine design, character, desirability and performance to create truly distinctive motorcycles. True to its brand ethos, each product in the Indian market is dedicated to delivering a great riding experience through the fusion of a well-balanced, easy-to-handle chassis and strong, flexible engines. The result is an inspiring range of motorcycles delivering usable performance blended with character.
Pitchfork Partners co-founder Jaideep Shergill added, “Triumph’s transfer of sales and marketing operations to Bajaj Auto is a huge milestone. We are excited to work with these iconic automobile brands. Working with Bajaj Auto on its corporate and brand mandate has been truly invigorating and we are very excited to now also take on the Triumph mandate.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
