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Pitchfork Partners secures Younion Brand Experiences’ strategic communication mandate
Mumbai: Pitchfork Partners Strategic Consulting LLP, a Mumbai-based firm with a pan-India presence, has secured the strategic communication mandate for Younion Brand Experiences, a pioneering experiential marketing company.
The mandate was awarded to Pitchfork Partners for its extensive expertise in managing strategic communication for both Indian and global businesses. The consultancy’s goal is to assist Younion Brand Experiences in expanding beyond the B2B segment into the B2C segment, while also establishing it as a leading company in data, design, and event brand experiences.
Pitchfork Partners will develop and execute Younion Brand Experiences’ comprehensive communication strategy. This includes planning and formulating key messages, implementing effective campaign strategies, enhancing brand awareness, and engaging with relevant stakeholders to inform them about the company’s offerings.
Younion Brand Experiences, formally known as Younion Focused Marketing Services Pvt Ltd is a trailblazing brand experiences company established in 2010. Since its inception, the company has transformed how brands engage with their audiences. Younion believes that marketing is not just about transactions but about creating meaningful relationships and crafting experiences that resonate on a personal level. Their unique approach combines events, data, and design to create immersive, memorable experiences and drive results-oriented marketing campaigns that leave lasting impressions.
“Pitchfork Partners brings a wealth of knowledge and a proven track record in strategic communication. This partnership is a significant step in our journey to enhance our brand presence and connect with both B2B and B2C audiences. We look forward to leveraging their insights to create memorable brand experiences and drive result-oriented marketing campaigns,” shared Younion Brand Experiences founder & CEO Shajesh Menon.
Pitchfork Partners Strategic Consulting co-founder Jaideep Shergill said, “Younion Brand Experiences’ commitment to creating transformative brand interactions is inspiring. At Pitchfork Partners, we are excited to support their journey towards broader market reach and greater brand recognition. Together, we aim to elevate Younion’s brand presence, expanding their reach from B2B to B2C, and positioning it as a pioneer in experiential marketing. This collaboration is an exciting opportunity to leverage our combined strengths and create impactful, memorable experiences for their audience.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
