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Pitchfork Partners bags Zimmi’s India mandate for marketing & communication
Mumbai: Zimmi.com, a global search engine hub that helps businesses connect with other businesses and organisations across the world has handed Pitchfork Partners its India mandate for marketing and communication.
With India being a key market, Zimmi wants to expand its operations here. Pitchfork Partners will work closely with it to build and strengthen the brand, said the statement.
“Today’s B2B buyers face mounting pressures caused by disruptions across the supply chain. Zimmi enables buyers to cut through the noise and inherent bias of traditional search engines that are built for consumers,” stated Co-founder and CEO James Thomsen. “We cater to the unique needs of the global B2B ecosystem. The businesses listed on our search engine would be verified by Dun & Bradstreet, the leading global provider of B2B data, insights, and AI-driven platforms.”
“Pitchfork Partners shares our passion and beliefs. Its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth in India and Pitchfork has the credentials to assist us,” he further said.
Zimmi, a US-based company located in Texas, brings buyers and sellers together through a B2B marketplace built to deliver verified global search results through proprietary artificial intelligence (AI) verification.
“India is one of the world’s fastest-growing economies with MSMEs forming the backbone of this expansion. We are excited to be part of the country’s economic march,” said co-founder and senior VP Daniel Malina. “We partnered with Pitchfork Partners to communicate our mission and vision to connect sellers in India to verified buyers from 200 countries.”
“We are excited to partner with Zimmi, which wants to reach out to the Indian audience. Zimmi spans the B2B marketplace, challenging the status quo to bring fair and equal access to all businesses,” commented Pitchfork Partners co-founder Jaideep Shergill. “It is a great opportunity to bridge the gap and help Zimmi achieve its vision through strategic and insights-driven communication.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
