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Pitchfork Partners bags communication mandate for ThinkLaw
Mumbai: Pitchfork Partners Strategic Consulting LLP has secured the communication mandate for ThinkLaw, a new-age law firm helping clients navigate the complex legal landscape with ease.
A new-age law firm, ThinkLaw covers a vast ambit of legal matters including being specialists in corporate, commercial, and dispute resolution. Within the corporate and commercial practice, ThinkLaw’s focus areas include mergers and acquisitions, private equity and venture capital, debt, equity and structured finance, startups, and corporate advisory. ThinkLaw represents clients before various fora and regulators and is preferred for its holistic approach in advising on dispute resolution matters. Their objective is to provide holistic solutions to complex commercial and legal issues faced by businesses today. With a slew of seasoned and experienced lawyers to advise on the entire spectrum of legal issues, ThinkLaw takes a holistic approach to formulate customised solutions for its clients.
The collaboration with Pitchfork Partners will focus on executing a comprehensive communication strategy for ThinkLaw, deployed through relevant channels to showcase celebrated legal firm’s expertise and thought leadership within the industry.
Speaking about the partnership, ThinkLaw founder and managing partner Tushar Ajinkya shared, “As we expand our reach and further solidify our position in the legal industry, Pitchfork’s insights and innovative approach will be invaluable in crafting a communication strategy that helps us engage better with all our key relationship sets. Their deep understanding of the communications landscape and their ability to translate complex concepts into compelling narratives will be instrumental in showcasing ThinkLaw’s unique value proposition. Together, we aim to position ThinkLaw as the go-to firm for businesses seeking holistic, research-driven legal solutions that address the ‘big picture’ challenges.”
Pitchfork Partners Strategic Consulting co-founder Jaideep Shergill added, “We’re quite thrilled to be partnering with ThinkLaw. Their dedication to client empowerment resonates with our approach to communications. This collaboration offers a great opportunity to combine our expertise and develop an impactful communication strategy that will propel ThinkLaw’s success and effectively position the firm as thought leaders in the legal fraternity.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
