MAM
Pink Power Run paints Hyderabad in hope and health
MUMBAI: Hyderabad turned a rosy shade of resolve as the Pink Power Run 2025 swept through People’s Plaza, where thousands laced up not just for fitness but for the fight against breast cancer.
From Hindi cinema charm to global glamour, the line-up sparkled. Former Mr India and health ambassador Darasing Khurana hosted with gusto, joined by Miss World 2025 Opal Suchata Chuangsri, tennis ace Leander Paes and philanthropist Sudha Reddy. Together, they lent star power to a life-saving cause.
This year’s theme, stride and shine, captured the spirit perfectly. Families, fitness buffs and first-timers alike took to the track, sending a united message that early detection saves lives.
Khurana, long active in health advocacy, told the cheering crowd, “Every step we take today is a stride towards saving lives.” For him, the run was a natural extension of his work as an ambassador for Datri, India’s blood stem cell registry.
Chuangsri, accompanied by Miss World chairperson Julia Morley, praised the run as “a shining example of how community action can drive meaningful change,” highlighting her Beauty with a purpose mission on women’s health.
Breast cancer remains one of the leading causes of cancer deaths among Indian women. Experts stress that awareness and screenings dramatically improve survival rates, and Pink Power Run 2025 made that message impossible to miss.
In the end, it was more than a race. It was a rallying cry, a community statement, and proof that when people stride together, they shine brighter.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
