MAM
Pink Lemonade launches India’s first user-generated content studio
Mumbai: The integrated marketing and communications agency Pink Lemonade Communications has announced the launch of India’s first user-generated content platform, also known as UGC studio. User-generated content is known to give predictable ROI when it converts five times times better than other branded content.
Statistics show that 92 per cent of customers trust and turn to people they know for reviews and recommendations above any other source. This is why 79 per cent of people consider user-generated content to highly impact their purchasing decisions. It comes to you from real people in a ten times more relatable way, according to the statement.
Pink Lemonade has already been providing such content for brands like Swiggy, ITC, RCI, Hyundai, and many more which has led to a visible increase in engagement for multiple brands.
Tapping into demand, the UGC studio comes as a platform that brings together 1100+ content creators who will provide increased engagement for brands with relatable reels and videos made by real people, in real-life scenarios doing things as people normally would.
The Pink Lemonade UGC Studio is supported by brand strategists, trend trackers, creative experts, and media buyers. “As humans, we are constantly curious about what others are doing, what their tastes are, who and what they are following, and what they are using. As a result, such content delivers proven ROI,” said the statement.
Speaking on the launch, Pink Lemonade strategic director Tapan Garg said, “Brands have realised the value of this kind of content, which is generated by people for people, and not just content on a brand’s social media feed. We look forward to seeing what this can mean for the brands we support, and how it will turn the industry trends around!”
Adding to it, CEO and chief creative storyteller Tina Garg commented, “User-generated content is an effective strategy to create better recall and higher engagement for brands. We have seen that more and more brands today are looking at newer methods of marketing to gain more customers, build trust among their audience, and influence purchasing decisions. Pink Lemonade-UGC Studios is a step towards providing new-age marketing tools for the brands that we work with. Through our subscription-based service our aim is to help brands in putting out great, relatable content made by a multitude of talented creators, giving them more engagement than ever before!”
MAM
Delhivery appoints Neelam Dhawan as Chairperson
Tech veteran succeeds Deepak Kapoor effective 1 April 2026.
MUMBAI: Neelam Dhawan just took the driver’s seat at Delhivery because when logistics needs sharper direction, even the board calls in a Microsoft-level navigator. Delhivery has appointed Neelam Dhawan as non-executive independent director effective 20 March 2026, with her elevation to chairperson of the Board from 1 April 2026. She succeeds Deepak Kapoor, who steps down after more than eight years, as disclosed in the company’s regulatory filing on 31 January 2026.
Dhawan brings over three decades of leadership in technology, having served as managing director at HP India Sales, Hewlett-Packard Enterprise India and Microsoft India. A graduate in Economics from St. Stephen’s College and an MBA from FMS, Delhi University, she is recognised by Fortune, Forbes and Business Today as one of the ‘Most Powerful Women in Business’. She has shaped India’s IT sector, served on the NASSCOM Executive Council (2009–2017) and is a strong advocate for workplace diversity and STEM education for girls.
She currently serves as independent director on the boards of Hindustan Unilever, Tech Mahindra, Ather Energy, Fractal Analytics, Capillary Technologies India and Capita PLC, and as a director at Nudge Lifeskills Foundation.
Delhivery, MD & CEO Sahil Barua said, “We are delighted to welcome Neelam Dhawan to the Delhivery Board as our Chairperson. Her exceptional track record in leading some of the world’s most iconic technology companies, as well as her diverse set of experiences as a seasoned Board Member will be invaluable as Delhivery continues to scale its technology-led logistics platform.”
In a logistics world where speed and strategy must race in sync, Delhivery isn’t just adding a chairperson, it’s bringing aboard a proven leader who knows how to steer complex tech ecosystems through growth lanes and beyond.
