MAM
Pickrr appoints Sandeep Dinodiya as SVP & head of Engineering
Mumbai: SaaS-based logistics start-up Pickrr has announced the appointment of Sandeep Dinodiya as the senior vice president and head of engineering. In this role, Dinodiya will spearhead the whole engineering spectrum by driving various software development strategies, tech initiatives, projects, etc.
A seasoned professional who holds more than 11 years of rich experience in the industry and carries in-depth knowledge and expertise in e-commerce, technology, and product, Dinodiya is well-versed in other areas like CRM, fraud management systems, data science, and big data for both B2B & B2C, which perfectly complement the business requirement of Pickrr, said the statement.
Sharing his views on the appointment, Pickrr co-founder and CEO Gaurav Mangla said, “We are immensely thrilled to onboard a valuable asset like Sandeep, who has a proven record of success in the tech domain. Pickrr is on its next phase of growth, and we believe Sandeep’s rich experience, achievements, and remarkable skills in the required genre will support us in achieving new heights.”
Dinodiya has worked with conglomerates like Wipro, Lenskart, Cisco, Sonus Networks, and Oyo, having steered the entire wheel of Engineering and successfully led teams across India (Gurgaon, Bangalore, Hyderabad), US (Seattle), Netherlands (Amsterdam) and Japan (Tokyo) for the brands.
Speaking on his appointment, Sandeep Dinodiya said, “ It’s a privilege to join Pickrr, and I look forward to working very closely with the leadership team. The brand has the most dynamic team and talented leaders in our industry. I aim to nurture the company’s growth-oriented work culture and the quest for unlocking the next stage of growth by constantly developing and delivering innovative solutions to provide the best experience to our users.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
