MAM
Photographer Atul Kasbekar back to promote Xylo’s new avatar
MUMBAI: SUV manufacturer Mahindra & Mahindra (M&M) announced the launch of its new television commercial (TVC) for the recently introduced model of its brand Xylo.
While the TVC continues with the brand promise of ‘Time of your life’, it also aims to give a new dimension to Xylo’s first makeover.
The commercial has been conceptualised by creative agency Interface Communications.
The communication primarily focuses on the makeover and also highlights the changes in design and styling of the car.
The commercial uses a car wash as a device to explain the makeover of the car.
Fashion photographer Atul Kasbekar continues as brand endorser as he moves around town with his glamorous long legged models.
M&M automotive division senior vice president – marketing Vivek Nayer said, “The creative idea of using a car wash to depict a make over reveals the stylish New Xylo in a fun and clutter breaking manner. We are sure that the new campaign will motivate many customers to consider the stylish new Xylo in their next car purchase.”
Interface Communications national creative director Robby Mathew said, “Communicating the styling changes in a vehicle can become very literal and boring. Hence we took the idea of a visit to a car wash which cascades into a car makeover thus revealing the stylish new Xylo.”
MAM
Nandita Sinha to step down as Myntra CEO
Flipkart Group veteran’s exit triggers succession process at fashion e-commerce platform.
MUMBAI: When the fashion runway calls for a new lead, even long-serving captains eventually make way for the next season. Nandita Sinha is preparing to step down as chief executive of Myntra, according to a Moneycontrol report. Sinha, who has been with the Flipkart group since 2013, is expected to leave the company in the coming weeks. Her departure comes as the Walmart-owned e-commerce giant begins the process of identifying a successor.
The company has already started internal deliberations to finalise a replacement, with a decision likely in the near term. Sharon Pais, currently head of Flipkart Fashion and formerly chief business officer at Myntra, is widely seen as a strong contender for the role, sources told the publication.
Sinha’s next professional move remains unclear.
Before taking charge at Myntra, Sinha served as Vice President of Customer Growth, Media and Engagement at Flipkart. In that role, she led customer acquisition and growth initiatives, focusing on expanding the transacting customer base and driving consumer retention. She was also instrumental in building the Flipkart brand through a consistent customer value proposition and played a key part in driving the country’s largest shopping festival, The Big Billion Days.
Her exit marks the end of a significant chapter at the Flipkart Group, where she contributed to both core platform growth and Myntra’s fashion-focused strategy.
In the fast-paced world of Indian e-commerce, leadership transitions are as common as flash sales but they often signal the start of a fresh collection. As Myntra hunts for its next CEO, all eyes are on who will take the brand to its next stylish milestone.
