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Phones of over 51,000 alleged telemarketers disconnected
NEW DELHI: Over 51,000 telephone numbers of such subscribers who had not registered as telemarketers but were doing telemarketing activities have been disconnected and notices have been served on nearly 88,300 subscribers who have carried out similar violations.
The measure is to check several calls and SMSs being sent by subscribers without getting themselves registered with Trai as a telemarketer by using normal telephone connections having numbers other than the ‘140‘ number series allotted to registered telemarketers.
Minister of State for Communications and Information Technology Milind Deora told Parliament that it had been noticed from the complaints‘ data received from service providers that the majority of complaints of Unsolicited Commercial Communications are sent by telecom subscribers who were not registered as a telemarketer.
‘The Telecom Commercial Communications Customer Preference Regulations, 2010‘ is clear that no subscriber who is not registered with the TRAI as a telemarketer under these regulations can make any commercial communication. In case it is found based on verification of a complaint that the UCC was originated by a subscriber who is not registered with Trai as a telemarketer, the Originating Access Provider shall issue a notice to such subscriber to forthwith discontinue the sending of such unsolicited commercial communications and if such subscriber sends a commercial communication to any subscriber on a second occasion, disconnect the telecom resources of such subscriber.
Till 30 July this year, 88,307 notices have been sent to subscribers who have not registered as a telemarketer but were doing the telemarketing activities; and 51,181 telephone numbers of such subscribers have been disconnected.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
