MAM
PhonePe launches a new Savings Product to help Indians earn more
Mumbai: PhonePe, India’s leading digital payments platform today announced the launch of a new savings product ‘Liquid Fund’ on its app. The all-digital product will help over 175 million PhonePe users grow their savings by earning higher short term FD-like returns with the ease and liquidity of a Savings Account.
Users can begin saving with as low as Rs.500/- in a completely secure and paperless process in less than 5 minutes. Liquid Funds are the best way for new users to experience Mutual Funds as the money is invested in safer instruments such as bank and government securities. Customers can withdraw their money instantly – anytime and from anywhere*. There is no lock-in period and the customer does not have to maintain a minimum balance. The best part is that customers can watch their money grow every day.
With this launch, PhonePe is taking large strides towards its goal of expanding awareness and adoption of Financial Services products in India. PhonePe aims to achieve this by creating simple products and offerings that are intuitive for customers to understand and easy to apply for. PhonePe’s Liquid Fund product is targeted at users across India including those from smaller towns and cities, who have never experienced solutions beyond Savings Accounts. PhonePe already sees over 56% of its transactions from Tier 2 and Tier 3 cities.
Speaking on the launch, Terence Lucien, Head of Mutual Funds, PhonePe, said, “This is our second product in the Mutual Funds space after Tax Saving Funds where we have created a completely digital investment flow for our users. Liquid Funds will allow millions of our users to earn higher returns on their savings with the ability to withdraw their money instantly 24×7*. We will continue to add more such financial solutions for our users to manage their money and fulfill their life aspirations in a better way.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
