Brands
PhonePe goes live across over 1 mn offline stores in Delhi-NCR
MUMBAI: PhonePe, India’s fastest growing payments platform announced that it is now live as a payment option across 1 million offline merchant outlets in Delhi-NCR. This milestone reflects PhonePe’s phenomenal acceptance across large organised retail stores as well as small and mid-size retail stores in the region.
Speaking on reaching this milestone, PhonePe head – offline business growth Yuvraj Singh Shekhawat said, “Our offline business has seen phenomenal traction in the last one year in Delhi-NCR and customers can now transact seamlessly using PhonePe at both small Kirana stores and larger retail outlets. The entire payments process on PhonePe is extremely fast and seamless ensuring consumers have a convenient experience. We are now live at most organised retail outlets across grocery, fuel, medicines and account for 6 -10 per cent of all non-cash transactions.”
Head – offline business development Vivek Lohcheb added, “We are excited to reach this important milestone in Delhi-NCR. PhonePe has always adopted a partnership model with all its merchants and gone beyond being just a payments service provider. PhonePe's QR allows merchants to accept consumer payments from any UPI app and not just PhonePe alone. For the merchants, this makes the digital payment acceptance process simple and reconciliations seamless. All a merchant needs is a feature phone to get started. We also provide them with visibility on our app where over 150 million users can discover merchants in the vicinity that accept PhonePe, effectively increasing footfalls to their business.”
PhonePe has been rapidly expanding its reach across India and today it has a presence in 150+ cities in India. PhonePe continues to expand into newer geographies enabling even local kiranas to accept payments from consumers through digital payment mediums like UPI, Credit Cards, Debit Cards and Wallets.
PhonePe recently introduced a ‘Stores' tab on the app enabling hyper-local discovery of partner merchants for users. Keeping in mind the daily working capital requirements of merchants PhonePe offers instant settlements along with zero processing fee on UPI transactions. PhonePe has a merchant app as well that facilitates end-to-end control on the payment process for merchants including transaction confirmation and reconciliation.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
