MAM
PhonePe emerges as the largest player on merchant UPI transactions
MUMBAI: PhonePe, India’s fastest growing digital payments platform today announced that it has emerged as the market leader, driving the highest number of merchant UPI transactions in August. PhonePe app drove 380+ Million transactions in August, with 90+ Million Offline transactions. This phenomenal growth is driven by PhonePe’s acceptance as a payment option across 65 lac Kirana and retail stores across 210+ cities in India.
Speaking on the milestone, Vivek Locheb, Head of Offline Business Development said, “Our interoperable QR code makes it easy & affordable for MSMEs across India to accept digital payments at zero MDR rates for mass retail kirana shops. As India’s largest transaction platform, we will continue working to digitally connect Indian consumers to local shops and service providers.”
PhonePe was the first payment player to launch the interoperable QR code. Today, the PhonePe QR code is deployed across 65 lakh merchant outlets across India. This PhonePe innovation has made it extremely simple (and free) for the neighborhood Kirana store to accept digital payments. Rather than having multiple QR codes, merchants just need to display one single QR code at their store front to accept digital payments through any Unified Payment Interface (UPI)-enabled app such as PhonePe, Paytm, Google Pay, BHIM etc.
PhonePe takes a partnership model and works very closely with all its merchants. PhonePe is helping merchants grow their business by enabling them to tap into its massive consumer platform, thereby driving more footfalls for the merchants. PhonePe had also launched the “PhonePe for Business” app last year to provide faster settlement and reconciliation for its merchant partners. The app has been downloaded by more than 42 lakh merchants across India.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
