MAM
PhonePe becomes the first digital payments platform to launch one-click payment with Visa
Bengaluru: PhonePe today announced that it has become the first digital payments platform to launch Visa Safe Click, a secure and hassle-free, one-click card payment feature on its platform in partnership with Visa, the global leader in payments technology. In line with RBI’s regulations that allow card networks to authenticate transactions up to Rs. 2000, this launch will enable Visa debit and credit cardholders to make quick, frictionless payments on the PhonePe platform. Visa Safe Click will help enrolled users make secure payments for amounts up to INR 2,000 without having to enter an OTP or CVV.
Users with Visa debit or credit cards will have the option on the PhonePe app to activate the new payment feature through a one-time validation process to register their card. Users can then carry out transactions on recharges, bill payments, switch platform and many more use cases on the PhonePe app without having to enter an OTP or CVV for every subsequent transaction.
Speaking on the launch, Hemant Gala, VP – Payments & Financial Services, PhonePe said, “PhonePe is one of the largest payment platforms in India and it's been our constant endeavour to launch seamless payment solutions to simplify users' payment journeys. With millions of Visa cards saved on the PhonePe platform, the launch of ‘Visa Safe Click’ will help our customers experience single click seamless payments on the PhonePe app and at our merchant partners. We expect PhonePe’s network of over 10 million merchants to benefit from higher success rates and faster turn-around times with this one-click payment experience.”
Commenting on the launch, Shailesh Paul, Head of Merchant Sales & Acquiring, India and South Asia, India and South Asia, Visa said, “Indian customers are increasingly turning to purchase goods and services online, driving e-commerce to reach $225 billion (estimated) by 2022 and platforms such as PhonePe help drive this convenience. World over, this kind of growth is enabled when e-commerce is made secure and friction-free and Visa Safe Click aims to make the e-commerce payment experience faster, frictionless and secure. We’re excited to enable quicker and safer payments for Visa users on the PhonePe app, improving the customer experience and providing users more time to explore the app.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
