MAM
PhonePe and Tata Sky partner to offer auto-debit payments
MUMBAI: PhonePe and Tata Sky have partnered to offer the ‘AutoPay’ feature to their users. This feature allows easy DTH recharges on Tata Sky for PhonePe consumers by facilitating automatic payments through a one-time mandate. The ‘AutoPay’ feature is an industry-first offering and creates a more convenient and seamless user experience
Once the ‘AutoPay’ feature is enabled, it ensures that a user’s TataSky account is automatically recharged three days before the due date every month. Consumers can also make modifications to the recharge amount or cancel the ‘AutoPay’ instruction at any time.
“At PhonePe, we are focused on building features that enhance the customer experience on our platform. The Auto-pay feature enables greater convenience and control to our users while making payments seamless. With AutoPay, Tata Sky subscribers are now able to enjoy uninterrupted viewing of their favourite programs without worrying about manually recharging their DTH every month.”- Said, Karthik Raghupathy, Vice President, Strategy and Business Development, PhonePe.
“AutoPay, a customer first initiative increases financing options, enables and empowers Tata Sky subscribers to do hassle free online recharge. We are pleased to partner with PhonePe for a service that will offer convenient access with enhanced flexibility, thereby making the payment process easy and simple to deal with.” added, Pallavi Puri, Chief Commercial Officer, Tata Sky
PhonePe is also offering new ‘AutoPay’ subscribers up to Rs.60 cashback, through 4 consecutive recharges – Flat Rs.10 cashback on the first and second recharge transaction, followed by a cashback of Rs.20 on the third and fourth transaction.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
