MAM
Phoenix Marketcity surprised flyers at Pune airport on New Year
MUMBAI: Phoenix Marketcity Pune celebrated the New Year, on the first Sunday of the year, by welcoming people at Pune Airport with gift boxes rolling out from the conveyor belts. The initiative was a part of its 100-day long Phoenix Festival.
For the campaign, Phoenix Marketcity Pune tied up with 24 flights, including 10 Spicejet and remaining 14 being a mix of other airlines like Jet Airways, Vistara, IndiGo. The activity went on for 18 hours with Phoenix Marketcity distributing more than 4300 gifts.
Phoenix Marketcity shared in a press release that people were delighted to get the surprise gifts and soon made the unique campaign viral by posting photographs and thank you messages across various social platforms with hashtag #TheGoodLifeMoment and #happynewyear2019.
Phoenix Marketcity Pune centre director Arun Arora said, “Phoenix Marketcity Pune is not just a shopping paradise but also an inspirational abode for the residents of Pune and around. The objective of this exclusive campaign was to engage directly with our loyal patrons making their new year more exciting and at the same time express our deepest gratitude for making us the best shopping, lifestyle and entertainment destination since inception. I wish everyone a fabulous new year 2019.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
