Brands
Phoenix Marketcity Chennai ignites Diwali euphoria
MUMBAI: Talk about elemental energy! Phoenix Marketcity Chennai is turning up the festive heat with ‘Euphoria – A celebration of sorts,’ a Diwali bash that promises to set every sense alight this Sunday, 12 October.
The city’s favourite lifestyle destination is embracing the theme of The Five Elements- Earth, water, fire, air and ether transforming its space into a living, breathing spectacle of lights, music and couture. Expect no less than a fashion-meets-fantasy showcase where glamour flows as freely as festive cheer.
Headlining the evening is Dino Morea, who will blaze the runway as celebrity showstopper in a grand fashion presentation curated by Prasad Bidapa. Soulful singer Charu Semwal will lend her voice to the vibe, setting a perfect tone for the night’s visual symphony.
Guests can also revel in theatrical performances, carnival dancers and immersive displays, ensuring that every corner of the venue hums with celebration. And what’s a festival without feasting? The event’s gourmet spread, inspired by the five elements, promises flavours as dynamic as its décor.
With its mix of style, sound and sensory delight, Euphoria is poised to be Chennai’s showstopper event this Diwali, where fire meets fashion, air meets artistry, and celebration is truly in its element.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
