MAM
Philips partners with MTDC to light up Gateway of India
MUMBAI: Philips in partnership with Maharashtra Tourism Development Corporation (MTDC) has announced that it will give a “lighting” make over to the city’s iconic monument – the Gateway of India – on 24 January.
Philips Lighting India marketing head Sumit Joshi said, “Philips is extremely proud to partner with MTDC to design the lighting of the Gateway of India. Counted among the architectural heritage of India, this structure is of greater historical importance to the city of Mumbai. This initiative reiterates our commitment towards enhancing the magnificence of towering monuments in India with energy efficient lighting solutions. With our range of dynamic LED solutions and our expertise, we hope to enhance the architecture of this city and create an inspiring public space that attracts more and more visitors. We are confident that the lighting makeover on 24 January will be amazing and will enhance the night time view of Gateway of India.”
In line with Philips’ and MTDC’s commitment towards sustainability practices, the heritage building will not only go greener but also more colorful as it gets a new energy-efficient LED lighting system called Philips Color Kinetics.
The brand ambassador Ranbir Kapoor said, “As a Mumbaikar, it makes me immensely proud to know that the Gateway of India is going in for a spectacular visual makeover. The majestic monument is a must-visit in Mumbai and with this initiative; it will surely become a must-visit at night. With Philips lighting up the Gateway of India using its technologically advanced LED lighting solutions, we can look forward to a visual treat from January 24 onwards.”
The technologically-advanced LED lighting system, offers a palette of 16 million shades that can be programmed to create dynamic and unique lighting shows.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
