MAM
Phase 1 all set to start operations in Mumbai
MUMBAI: Phase 1, an experiential marketing agency based out of Bangalore has announced the launch of their full-fledged Mumbai operations. This office will be a hub to expand the company’s reach to the western region of India and offer clients the Phase 1 trademark expertise.
Phase 1 founder and managing director Oum Pradutt said, “Phase 1’s expansion to Mumbai is a result of the path-breaking projects that the company has executed for niche brands. In Mumbai, the company has seen exponential growth in the past years and has conceptualised and executed some memorable events. We would like to extend this expertise to our Mumbai clientele.”
Phase 1 brings with it over 18 years of expertise in event and experiential solutions, executed both in India and internationally.
The company headed by Pradutt, who is also vice president south for event and entertainment management association (EEMA) and member of the national executive committee (NEC), EEMA, has grown strength to strength since inception and is constantly diversifying into niche businesses and international markets.
“Phase 1’s operations are not restricted to events alone, though that is the core area of expertise. In keeping with the global economic and business trends we have diversified our portfolio to include MICE (meetings incentives, conferences, exhibitions) and IP (Intellectual Property),” informed Pradutt.
The MICE sector in 2010 was valued at a phenomenal US $5.7 trillion, and with India’s strategic position as one of the top growing economies in the world, MICE is the new dimension in events and experiential marketing programs, catering to high end clientele.
“Phase 1 has in its portfolio an eclectic mix of both lifestyle and numerous corporate events, as we diversify into niche sectors, like MICE and IP. In the coming years Phase 1 will focus on expanding its international business portfolio. The fact that we have established and expanded our base in two years, speaks volumes of the region’s potential and growing demand for quality agencies with creative edge,” he added. “We are excited at the prospects and are here for the long run. We firmly believe that experiential marketing programs are very powerful media for marketing brands,” Pradutt informed.
Brands
Deepak Halder appointed CEO of Sarvottam India
Real estate veteran with 23 years’ experience takes the helm
MUMBAI: Sarvottam India has appointed industry veteran Deepak Halder as its chief executive officer, bringing more than two decades of experience in real estate and business strategy to the role.
Halder has built a reputation as a growth-focused leader during a career spanning over 23 years, including nearly two decades in the real estate sector. He began his journey in the industry in 2007 and has since held senior leadership roles at several prominent developers, including Bestech Group, Paras Buildtech, Hero Realty, ATS Infrastructure Ltd and Rajdarbar Group.
Across these organisations, Halder has been closely involved in shaping expansion strategies, strengthening brand positioning and steering large-scale residential and commercial project launches. His work has also centred on accelerating revenues while building strong customer-focused business models.
Interestingly, Halder’s professional roots lie in marketing. He started his career at a leading advertising agency, a background that continues to influence his approach to real estate leadership. The combination of brand-building insight and market intelligence has helped him craft strategies that connect closely with evolving consumer expectations.
At Sarvottam India, Halder is expected to steer the company’s next phase of growth, with a focus on innovation-led development and sustainable expansion. His leadership will centre on creating long-term value for customers, partners and stakeholders while strengthening the company’s presence in an increasingly competitive property market.
The appointment signals Sarvottam India’s intent to sharpen its strategic direction as it prepares for the next chapter in its growth story.
